Generating buy-in mastering the language of leadership foreword by William Ury

The need to generate support, understanding and commitment is the general definition for the jargonesque term of "buy-in." It seems you can't attend a business meeting these days without half the attendees blathering about some burgeoning brouhaha about "buy-in." But talking about "buy-in" and actually securing it are completely different. Former CNN senior correspondent and anchorman, Mark Walton has taken on the assignment of trying to capture a formal process for "Generating Buy-In" which is the title of his book. Soundview likes this work because it aptly discusses the fact that buy-in doesn't happen by accident and Walton offers a compelling framework, coupled with a step-by-step process, to achieve it. This book will benefit anyone seeking to accomplish a goal with others - so it basically can help everyone. Foreword by William Ury, coauthor of the bestseller Getting to Yes . Buy-in can be defined as the understanding, commitment, and action of people working to achieve strategic objectives. In 21st-century business, buy-in has become a crucial asset, and the ability to generate it has emerged as the leadership competency. The achievement of buy-in depends heavily on the communication skills of the seller, the executive, or whoever is asking us to believe, to act, to buy. Generating Buy-In presents a language of leadership common to the most masterful influencers in business, politics, law, and other arenas. The author describes how to use this language to build strategic stories that project a positive future, even when the immediate news may be less than ideal. Generating Buy-In offers examples of individuals and organizations that have used this method, including Jack Welch, Ted Turner, several U.S. Presidents, Coca-Cola, and the U.S. Army. These and other examples, plus exclusive interviews, illustrate how powerful leadership communication can bring unprecedented buy-in throughout any organization. The book features valuable tools, including sample business scenarios, a full chapter of Q & A, and a design process for creating custom buy-in exercises and transferring the lessons of the book to actual workplace settings. Generating Buy-in Will Help You Master The Powerful Language That Breeds Commitment. Filled With Dozens Of Examples Of Individuals And Organizations That Excel At Persuading People To Believe, Do, Or Buy - From Abraham Lincoln To Jack Welch, From The U.s. Army To Coca-cola - Generating Buy-in Gives You A Revolutionary Yet Practical Approach To. Crafting A Strategic Story That Projects A Positive Future To Your Audience; Speaking The Language Of Buy-in With Images That Mold Powerful Thoughts And Emotions In Your Listeners; And Putting The Language To Work In Service Of Your Goal - Whether The Goal Is To Raise Sales, Inspire A Work Force, Or Win A Presidential Election.--jacket. Pt. 1. Understanding The Language Of Buy-in. What Triggers Buy-in? Every Leader Tells A Story. How Strategic Stories Will Get You Twenty-first Century Buy-in -- Pt. 2. Speaking The Language Of Buy-in. A Framework For Buy-in. Developing Your Strategic Story. The Rule Of Three. When The Going Gets Tough, The Smart Get Buy-in. The Charisma Quotient. The Best Evidence -- Pt. 3. Putting The Language To Work. Using The Tools Of Buy-in. Now It's Your Turn. Questions Executives Ask About The Language Of Buy-in. Mark S. Walton ; Foreword By William Ury. Includes Bibliographical References (p. 95-97) And Index. "Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In gives you a revolutionary yet practical approach to: crafting a strategic story that projects a positive future to your audience; speaking the language of buy-in with images that mould powerful thoughts and emotions in your listeners; and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election."--BOOK JACKET The power not just to persuade, but to inspire."Anyone interested in influencing fellow human beings can benefit from this books wise and practical advice. Its a keeper!"--William Ury, Harvard Law School, Coauthor of the best-selling Getting to YesThe ability to influence peoples thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a "big picture" that generates action by tapping into peoples emotions, ask for a commitment, and inspire their listeners to take steps t Business success depends not only on visionary ideas but also on the ability to get employees, investors, potential partners, and customers to "buy-in" to those ideas. This work presents the language of leadership used by the most influential leaders in business, politics, and other arenas. Annotation The power not just to persuade, but to inspire, buy-in can be defined as the commitment of people working to achieve strategic objectives. This book features valuable tools for creating custom buy-in exercises and transferring the lessons to actual workplace settings However well-positioned, intelligent, or accomplished we are, to succeed in this twenty-first century, we all need somebody's buy-in.