Gender Lens Investing : Uncovering Opportunities for Growth, Returns, and Impact

**Delve into gender lens investing and the reality of the female economy**Women today are an unparalleled force in the global economy—as successful entrepreneurs, corporate executives and family breadwinners. Yet gender-based violence, the absence of women's legal rights and the persistent wage gap stubbornly remain. This paradox creates an unprecedented and underexplored opportunity for investors. __Gender Lens Investing__, co-authored by Jackie VanderBrug, Managing Director and Joseph Quinlan, Managing Director and Chief Market Strategist, of U.S. Trust, Bank of America Private Wealth Management, is the first book of its kind to examine, in-depth the advantages of integrating gender into investment analysis. While other books speak to growing numbers and influence of women, __Gender Lens Investing__ moves from economic trends to financial strategy. * Learn why gender is material to economic prosperity and investment performance * Explore ways to use a gender lens to assess products, companies and sectors. * Delve into the forces of positive social change supported by a gender perspective on investment choices * Examine profitable and gratifying gender lens investment strategies Women are one of the world's greatest underutilized assets, and applying a gender lens allows you to identify companies that recognize this, or uncover the risks of companies that neglect it. A gender lens adds value across the investment community, but the impact reaches far beyond the bounds of portfolios to the economy and society as a whole. __Gender Lens Investing__ provides expert perspective and real-world practical insight for investors looking to drive returns and impact. Cover 1 Title Page 5 Copyright 8 Dedication 9 Contents 11 Prologue 13 Acknowledgments 23 About the Authors 27 Chapter 1 Womenomics and the Measures That Matter 29 Non-traditional Measures of Womenomics 33 Social Progress and the Fairer Sex 36 Chapter 2 It's the Women, Stupid 41 How the U.S. Economy Stands on Women's Shoulders 43 Women as Drivers of Growth 48 Women consumers 48 Women entrepreneurs 50 Women investors 51 Minding the Gaps That Matter 52 Japan's Gamble on Womenomics 56 Trends in Europe Echo America's 59 Chapter 3 Womenomics Goes Global 65 Getting the Basics Right 66 The Womenomic Difference Between India and China 71 Women Crossing the Digital Divide 80 Chapter 4 From Womenomics to Gender Lens Investing 85 Investor Attitudes, Ideas, and Returns Are a Changin' 88 Responsible Investing-Then and Now 90 Impact Investing Is Another Revolution 94 Building Bridges Between Philanthropists and Impact Investors 96 Different Starting Points for Gender Analysis 99 Chapter 5 New Paths to Capital 105 The Women Entrepreneurs' Gender Dividend 107 Job Creation 107 Reinvestment 108 Innovation 109 Outperformance for Investors 111 The Battle of the Biases 112 Microfinance Through a Gender Lens 114 Client Focus 117 Institutional View 117 Measures of Outcomes 118 The Missing Middle: Larger than Micro 118 The New Girl Networks 125 Chapter 6 Inside and Outside the Workplace 133 Think about Gender in a Value Chain 134 Tracking Four Gender in Business Themes 136 Collective Intelligence 136 Attracting and Retaining Talent 136 Built-in Bias in Business Systems 137 Relating to Customers and Business Partners 138 Analyze Inside, Outside, and Look Forward 138 The Board of Directors 140 Senior Management 144 People at Every Level 148 Supplier Relationships 152 Chapter 7 Getting Beyond Pink 161 A Gendered Quest for Better Innovation 162 Perils of Thinking Pink or Blue 167 Raising Gender IQ in Marketing and Branding 172 Products for the Base of the Pyramid 175 Investor Questions Uncovering Innovation 179 Chapter 8 A New Field in Motion 187 The Public Equity and Debt Markets 189 Private Markets for Investors Across the Wealth Spectrum 196 Cash, Equivalents, and Guarantees 202 Guarantees 202 Crowdfunding 203 Gender Lens Investors Are Not a Secret Society 205 Creating Your Own Lens 208 What Is the Purpose of Your Capital? 208 Why Will You Use a Gender Lens? 209 What Is Your Hypothesis? 209 What Is Your Approach? 209 How Do You Want to Engage? 209 Can You Extend Impact with Philanthropy? 210 Chapter 9 A Start That's Here to Stay 215 The Tailwinds and the Trends 217 The UN Sustainable Development Goals (SDGs) 217 FinTech 219 (Big) Data and Gender 220 Gender and Workplace Research 221 Men and Women Standing for Equality 223 Women with Money 224 Gender Investing Hurdles 225 Gender and the Path to Better Investing 227 Be Adopted by Mainstream Investors 227 Become Increasingly Sophisticated 228 Stay Diverse and Flexible 228 Index 231 EULA 243 Delve into gender lens investing and the reality of the female economy Women today are an unparalleled force in the global economy—as successful entrepreneurs, corporate executives and family breadwinners. Yet gender-based violence, the absence of women's legal rights and the persistent wage gap stubbornly remain. This paradox creates an unprecedented and underexplored opportunity for investors. Gender Lens Investing , co-authored by Jackie VanderBrug, Managing Director and Joseph Quinlan, Managing Director and Chief Market Strategist, of U.S. Trust, Bank of America Private Wealth Management, is the first book of its kind to examine, in-depth the advantages of integrating gender into investment analysis. While other books speak to growing numbers and influence of women, Gender Lens Investing moves from economic trends to financial strategy. Learn why gender is material to economic prosperity and investment performance Explore ways to use a gender lens to assess products, companies and sectors. Delve into the forces of positive social change supported by a gender perspective on investment choices Examine profitable and gratifying gender lens investment strategies Women are one of the world's greatest underutilized assets, and applying a gender lens allows you to identify companies that recognize this, or uncover the risks of companies that neglect it. A gender lens adds value across the investment community, but the impact reaches far beyond the bounds of portfolios to the economy and society as a whole. Gender Lens Investing provides expert perspective and real-world practical insight for investors looking to drive returns and impact. Womenomics And The Measures That Matter -- It's The Women Stupid -- Womenonmics Goes Global -- From Womenomics To Gender Lens Investing -- New Paths To Capital -- Inside And Outside The Workplace -- Getting Beyond Pink -- A New Field In Motion -- A Start That's Here To Stay. Joseph Quinlan, Jackie Vanderbrug. Includes Bibliographical References And Index. Delve into gender lens investing and the reality of the female economy Women today are an unparalleled force in the global economy as successful entrepreneurs, corporate executives and family breadwinners. Yet gender-based violence, the absence of women's legal rights and the persistent wage gap stubbornly remain.