Gender and Political Marketing in the United States and the 2016 Presidential Election: An Analysis of Why She Lost (Gender and Politics)

This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.-- Provided by publisher La 4e de couverture indique : "This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of media anf focus." This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features interviews with 15 politicians, 19 political consultants, PAC executives, and members of media. Finally, the book delves deep into the 2016 US presidential election and examines it from a gender and marketing perspective giving a new analysis on the loss of Hillary Clinton. Front Matter ....Pages i-xxi Gender in Political Marketing in the United States (Minita Sanghvi)....Pages 1-19 Issues Facing Women in Politics in the United States (Minita Sanghvi)....Pages 21-60 Gender and Intersectionality in Political Marketing (Minita Sanghvi)....Pages 61-100 Gender in the 2016 US Presidential Primaries (Minita Sanghvi)....Pages 101-158 The Path Forward (Minita Sanghvi)....Pages 159-174 Back Matter ....Pages 175-183 Gender In Political Marketing In The United States -- Issues Facing Women In Politics In The United States -- Gender And Intersectionality In Political Marketing -- Gender In The 2016 Us Presidential Primaries -- Path Forward. Minita Sanghvi. Includes Bibliographical References And Index.