Gender and Entrepreneurship: An Ethnographic Approach (Routledge Studies in Management, Organizations and Society)

Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three strategies:A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models;'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice;An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship. Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models; 'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice; An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship. "This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, the work employs three strategies." "Gender and Entrepreneurship is essential reading for postgraduate students, researchers and academics with an interest in entrepreneurship, business and management, innovation economics and gender studies."--BOOK JACKET This book considers the social practice of co-producing gender and entrepreneurship to be a material and a semantic space in which meaningful collective actions are carried out and contextually organized around a shared practical understanding.