Games customers play : what they don't tell you about buyer-seller relationships

Are you coming across clients who no longer believe in win-win deals? Do you think customers are negotiating even harder? Do you have a feeling that you are playing a different game now? Business has been an endless series of games played by buyers and sellers-with one difference. Both sides could win at the same time. But somewhere along the way, many customers have changed the rules of these games in their favour. As a seller, when do you give in and when do you hold back? When do you walk away? Do you search for other markets? Or do you grin and bear it in the hope of better times? In Games Customers Play, Ramesh Dorairaj shows you how to spot such games and change the rules to your advantage. So that it doesn't matter what the deal is, you will always win! "From a renowned historian comes a groundbreaking narrative of humanity's creation and evolution--a #1 international bestseller--that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be "human." One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one--homo sapiens. What happened to the others? And what may happen to us? Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas .Dr. Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us, but also ourselves. Where is this leading us, and what do we want to become? Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem"-- Provided by publisher 100,000 years ago, at least six species of human inhabited the earth. Today there is just one. Us. Homo Sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations, and human rights; to trust money, books, and laws; and to be enslaved by bureaucracy, timetables, and consumerism? And what will our world be like in the millennia to come? In Sapiens, Dr. Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical -- and sometimes devastating -- breakthroughs of the Cognitive, Agricultural, and Scientific Revolutions. Drawing on insights from biology, anthropology, palaeontology, and economics, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behaviour from the heritage of our ancestors? And what, if anything, can we do to influence the course of the centuries to come? Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human: our thoughts, our actions, our power ... and our future The Sunday Times Bestseller Planet Earth Is 4.5 Billion Years Old. In Just A Fraction Of That Time, One Species Among Countless Others Has Conquered It. Us. We Are The Most Advanced And Most Destructive Animals Ever To Have Lived. What Makes Us Brilliant? What Makes Us Deadly? What Makes Us Sapiens? In This Bold And Provocative Book, Yuval Noah Harari Explores Who We Are, How We Got Here And Where Weâe(tm)re Going. Sapiens Is A Thrilling Account Of Humankindâe(tm)s Extraordinary History âe From The Stone Age To The Silicon Age âe And Our Journey From Insignificant Apes To Rulers Of The World âe~it Tackles The Biggest Questions Of History And Of The Modern World, And It Is Written In Unforgettably Vivid Language. You Will Love It!âe(tm) Jared Diamond, Author Of Guns, Germs And Steel For More, Visit Www.ynharari.com Timeline of History Part One The Cognitive Revolution Animal of No Significance Tree of Knowledge Day in the Life of Adam and Eve Flood Part Two The Agricultural Revolution History's Biggest Fraud Building Pyramids Memory Overload There Is No Justice in History Part Three The Unification of Humandkind The Arrow of History The Scent of Money Imperial Visions The Law of Religion The Secret of Success Part Four The Scientific Revolution The Discovery of Ignorance The Marriage of Science and Empire The Capitalist Creed The Weels of Industry A Permanent Revolution And They Lived Happily Ever After The End of Homo Sapiens Afterword: The Animal that Became a God Notes Acknowledgements Image Credits Index The Cognitive Revolution An Animal of No Significance The Tree of Knowledge A Day in the Life of Adam and Eve The Flood The Agricultural Revolution History's Biggest Fraud Building Pyramids Memory Overload There Is No Justice in History The Unification of Humankind The Arrow of History The Scent of Money Imperial Visions The Law of Religion The Secret of Success The Scientific Revolution The Discovery of Ignorance The Marriage of Science and Empire The Capitalist Creed The Wheels of Industri A Permanent Revolution And They Lived Happily Ever After The End of Homo Sapiens Afterword: The Animal that Became a God Notes Acknowledgements Image Credits Index About 14 billion years ago, matter, energy, time and space came into being in what is known as the Big Bang.