Fundamentals of Managerial Economics (with Economic Applications Access) (Available Titles CengageNOW)

The Eighth Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, algebra-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role economic analysis plays in that process are emphasized throughout. This revision is designed to maximize accessibility for a student audience with little or no background in economics or higher-level mathematics. The text focuses on the economics--not the mathematics--of the managerial decision process. The Econ Apps Web site includes a suite of highly-acclaimed and content-rich dynamic Web features developed specifically for economics students: EconNews Online, EconDebate Online, EconData Online, and EconLinks Online. Organized and searchable by key economic topic, these regularly updated features are pedagogically designed to deepen your understanding of theoretical concepts through hands-on exploration and analysis of the latest economic news stories, policy debates, and data. They also provide an excellent starting point for research you may need to do for assignments in your economics classes - such as papers, projects, and presentations: EconDebate Online keeps you informed on today's most crucial economics policy debates. Each debate provides a primer on the issues and with links to background information and current, in-depth commentaries from experts around the world, EconNews Online provides summaries of the latest economics news stories. Each news topic contains a three to five paragraph summary of a news article and questions to spur further thought, EconData Online provides current and historical economic data with accompanying commentary, diagrams, analysis, and exercises, EconLinks Online gives you a navigation partner for further exploration of economics on the Web. Topic links provide a list of key economics Web sites, including "best bets."

featuring A Noncalculus-based Treatment Of Economic Theory And Analysis, This Mba Textbook Develops The Economic Model Of The Firm, And Introduces Methods For Analyzing Demand, Production, Cost Competition, Pricing, Market Structure, And Risk. The Eighth Edition Expands The Material On Imperfectly Competitive Markets, And Incorporates Several Regression-based Illustrations. Annotation ©2004 Book News, Inc., Portland, Or