Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)

McGrаw-Нill/Irwin – 1997, 640 pages ISBN: 0256141177, 9780256141177 In an era when most managers-including those in the logistics arena-are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for. Indhold: The role of logistics in the economy and organization; Customer service; Logistics information systems; Inventory concepts; Inventory management; Managing materials flow; Transportation; Warehousing; Materials handling, computerization and packaging issues; Purchasing; Global logistics; Organizing for effective logistics; Methods to control logistics performance; Supply chain management; Implementing logistics strategy Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text. A shorter version of the higher level Lambert text "Fundamentals of Logistics Management" first edition, this text approaches logistics from a marketing perspective. It also integrates the area of marketing, accounting, finance and manufacturing This text approaches logistics from a marketing perspective, and also integrates the area of marketing, accounting, finance, and manufacturing within the text Libro usado en buenas condiciones, por su antiguedad podria contener seales normales de uso