From Single to Scale : How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person."Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: * Do I have to do the work or can I outsource it to someone else? * Can I receive 1,000 orders tomorrow and handle it? * Is the process/delivery repeatable so anyone can do it? **What You'll Learn*** Develop a profitable, scalable business from what you’re doing now * Create content and attract an audience to that content * Outsource your scalable process * Scale your profit and money management * Optimize your growth and prioritize meeting and exceeding your goals **Who This Book Is For**Consultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs Contents 5 About the Author 6 Acknowledgments 7 Chapter 1: Why You Need to Scale 8 Recurring Revenue 8 Working in the Business 17 Bigger Businesses Don’t Buy (at Scale) from Single-Person Enterprises 23 Break Free from the Feast and Famine Consulting Project Income Cycle 26 Summary 30 Chapter 2: What’s Stopping You From Scaling? 31 No Spare Funds 35 Marginal Gains 35 Do People Want You? 37 Busy or Effective? 41 Can My Business Scale? 42 Quitting Your Job 42 Never Run a Business 46 Other Businesses in My Network Have Told Me It’s a Bad Idea or I Can’t Do It 47 Summary 47 Chapter 3: Types of Single-Person, Scalable Businesses 48 Summary 67 Chapter 4: Developing a Scalable Product from What You’ve Got 69 Before and After 71 Map Out Each Stage 76 Create Blog Posts 78 Promoting the Webinar 83 Creating a Course 84 Affiliate Marketing 93 Summary 94 Chapter 5: Creating Content for a Scalable Product 95 10 Topics 96 10 Subtopics 96 Explorer Posts 103 Promise 103 Problem 104 Myth 104 What’s Changing? 104 What Do Most People Do? 105 What to Do Differently 105 Next Steps 105 Repurpose Written Content 105 How to Get More Shares 107 Collect Testimonials 108 Sales Letter Style Content 108 Networking Lunch 112 Summary 113 Chapter 6: Building a Larger Audience 114 We’re Building Two Lists 114 Would You Honestly Read That? 116 Would You Really Share That? 116 Killer Blog Post with Lead Magnet 121 Send Remarketing Traffic to Squeeze Pages 125 Comment Marketing 130 Summary 133 Chapter 7: Connecting More of That Audience to a Scalable Product 134 Content Silos 135 Splinter Product Creation 137 The Thank You Page 139 Scarcity and Changes 141 Knife Twist 141 Benefits 142 CTA 1: Act Now 142 Our Background 142 Guarantee 142 CTA 2: Safety and Results 142 Pricing 143 Fear: Ego 143 CTA: Next Steps 143 Dos and Don’ts 143 Get on the Phone! 147 Summary 154 Chapter 8: Why Process Is the Key to Scale 155 Processes Are an Investment 155 Great Interviews 157 Process = Scale 157 Automate the Start 164 Outsource Without Process 165 Process Is Communication 165 Manage the Process 168 Summary 169 Chapter 9: Outsourcing the Scalable Process 170 Take the Day Off 170 Other Options 171 Fiverr.com (http://lp.fiverr.co.uk/) 171 Upwork.com (https://www.upwork.com/) 171 Freelancer.com (https://www.freelancer.com/) 171 Studio Envato (https://studio.envato.com/) 172 99 Designs (https://99designs.co.uk/) 172 OnlineJobs.ph (https://www.onlinejobs.ph/) 172 Google (https://www.google.com) 172 Levels of Outsourcing 177 Summary 184 Chapter 10: Growth Optimization 185 Record, Measure, and Test 185 I’ve Noticed ... 198 Just Because I Want You Back 198 We Miss You! 199 We’re Going to Unsubscribe You 199 Secret Gift Inside 199 Are You Just Not Interested? 200 In Three Days, You Won’t Hear from Us 200 Today Is Your Last Day 201 Summary 202 Chapter 11: Profit and Money Management to Scale 203 What Is Your Goal for the Business? 204 What Is the Financial Goal of the Business? 204 What Do You Want to Do Without a Business? 208 The Rule of Thirds for Pricing 209 Rules for Saving 210 Rules for Tax 210 Rules for Profit 210 Summary 212 Chapter 12: Scale and Growth Are Just Around the Corner! 213 Index 215 Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work or can I outsource it to someone else? Can I receive 1,000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? What You'll Learn: Develop a profitable, scalable business from what youre doing now Create content and attract an audience to that content Outsource your scalable process Scale your profit and money management Optimize your growth and prioritize meeting and exceeding your goals Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work or can I outsource it to someone else? Can I receive 1,000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? What You'll Learn: Develop a profitable, scalable business from what you're doing now ; Create content and attract an audience to that content ; Outsource your scalable process ; Scale your profit and money management ; And optimize your growth and prioritize meeting and exceeding your goals. Who This Book Is For: Consultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs Front Matter ....Pages i-ix Why You Need to Scale (Michael Killen)....Pages 1-23 What’s Stopping You From Scaling? (Michael Killen)....Pages 25-41 Types of Single-Person, Scalable Businesses (Michael Killen)....Pages 43-63 Developing a Scalable Product from What You’ve Got (Michael Killen)....Pages 65-90 Creating Content for a Scalable Product (Michael Killen)....Pages 91-109 Building a Larger Audience (Michael Killen)....Pages 111-130 Connecting More of That Audience to a Scalable Product (Michael Killen)....Pages 131-151 Why Process Is the Key to Scale (Michael Killen)....Pages 153-167 Outsourcing the Scalable Process (Michael Killen)....Pages 169-183 Growth Optimization (Michael Killen)....Pages 185-202 Profit and Money Management to Scale (Michael Killen)....Pages 203-212 Scale and Growth Are Just Around the Corner! (Michael Killen)....Pages 213-214 Back Matter ....Pages 215-221