From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual ... of the Academy of Marketing Science)

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the J ournal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science 2020 Academy of Marketing Science® Annual Conference AMS Officers (2020–2022) AMS Board of Governors 2020 AMS Annual Conference Co-Chairs 2020 AMS Annual Conference Tracks and Track Chairs 2020 AMS Annual Conference Reviewers Preface Acknowledgments Contents The Essentials of Marketing Analytics: Teaching, Research and Practice—An Abstract Authenticity Goes Digital: A Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews Introduction Methodology Graph Data Model Time Serie Specialization Online Reviews Analyzes Framework Dataset Findings References Conceptualization, Measurement and Effects of Suppliers’ Perceived Control Over the Exchange on Multisided Platforms Introduction Conceptual Background Characteristics of MSPs and the Role of Suppliers Perceived Control Over the Exchange Developing and Testing the Scale: Method Study 1: Item Generation and Face Validity Study 2: Purification of the Measurement Scale Study 3: Confirmation of the Measurement Scale Study 4: Scale Validation (Convergent and Discriminant Validities) Study 5: Scale Validation (Nomological Validity) Study 6: Generalization General Discussion References Guilty Red Food Packages: How the Color Red Affects Guilt through Negative Cognitive Associations for Vice Products: An Abstract Variety-Seeking and Loyalty Points Redemption Behavior: An Abstract Consumers’ Exposure to the Inexpedient Message: A Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media Introduction Literature Review Brand Reputation and Luxury Brands Social Media Strategy and Cross-Cultural Communication in Social Media Methodology and Research Design Case Study: Dolce and Gabbana Data Collection and Procedure Results Discussion and Conclusion References Exploring the Dark Side of Integrity-Impact of CEO Integrity on Firms’ Entrepreneurial Orientation: An Abstract Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing: An Abstract The Effects of Matching Empty Ad Space Color to Featured Product’s Color on Consumer Buying Impulse: An Abstract Consumer Anger After Double Deviation: The Role of Failure Severity, Service Involvement, and Recovery Timing: An Abstract The Power of Consumers’ Sustainable Product Purchasing: An Abstract Can Memes Improve Online Survey Respondents’ Engagement and Data Quality? An Abstract Schools’ Evaluations and the Advocacy Roles of Students: An Abstract Co-creation Design: A Theoretical Model of Design Management from the Service Dominant Logic of Marketing: An Abstract How Facial Prominence Impacts Perception of Interaction Space and Consumer Response: An Abstract Assessing the Perceived Environmental Friendliness of Different Packaging Materials: An Abstract Psychological Ownership and Consumer Happiness: An Abstract Signaling Product Quality with Virtual Reality? An Interpretation with Consumer-Perceived Marketing Media Innovativeness: An Abstract Special Session: How Do We Properly Quality Control Crowdsourced Data? A Round Table Discussion: An Abstract Brand Implications of Advertising Products with Their Reflections: An Abstract The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector: An Abstract Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Response Via Text Analysis: An Abstract Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions Introduction Theoretical Background Servicescape and Park Satisfaction Place Meanings and Emotions Emotions and Park Satisfaction Emotions, Park Satisfaction, and Loyalty Intentions Methodology Results Measurement Model Structural Model General Discussion References Me, Myself, and My Wine: (Over)Consumption of Wine as a Response to Narcissism, Social Attractiveness and Subjective Knowledge: An Abstract The Future of Literature: Neuromarketing and Audio Books: A New Opportunity for Content Marketing Introduction Theoretical Background A Growing Industry The Electronic Book Market The Neuroscience of the Stories Audio and Cognitive Activity Methodology Results General Discussion References More Insights into the Role of Warm versus Cool Ambient Scents in Consumer Decision-making: An Abstract Is Sharing Caring? Consumer Responsibility for Rented Products: An Abstract Complementary and Alternative Medicine: Exploratory Study of Provider Perspectives: An Abstract Salesperson Attributes that Influence Consumer Perceptions: An Abstract Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance: An Abstract Special Session: Killing Two Birds with One Stone: “All that Glitters is not Gold”: Performance of EV-Charging Infrastructure from a European User Perspective: An Abstract Early Adoption of Innovative Media into Digital Marketing Strategies: An Abstract The Product Depth Effect: The Effect of Product Depth Size of a Brand on the Overall Impression of a Product: An Abstract Haptic Information Impacts Online Purchase Behavior: The Role of Price Framing and Consumer Characteristics: An Abstract Data Here Today, Gone Tomorrow: A Longitudinal Study on the Delivery of Marketing Intelligence to Small Businesses: An Abstract Managing Uncertainty in Consumer Research: Replicability and the Elephant in the Lab: An Abstract Texting and Driving: The Use of Specific Ad Elements for Attitude Change: An Abstract Time Flies: The Role of Desire to Stay at the Mall in Enhancing the Shopping Experience: An Abstract The Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions: An Abstract The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism: An Abstract An Evaluation of Factors that Explain Delinquency in Credit Unions: Decision Implications for Credit Unions CEOs and Executives Introduction Theoretical Background Methodology Results Analysis General Discussion RQ1. What Role Does CUSO Investment Play in Explaining Credit Union Delinquency? RQ2. What Role Does CUSO Investment Play in Explaining Deposits? RQ3. What Role Does CUSO Investment Play in Explaining Earnings? RQ4. What Role Does the Amount of Deposits Play in Explaining Credit Union Delinquency? RQ5. What Role Does the Amount of Earnings Play in Explaining Credit Union Delinquency? Limitations Conclusion References Do Birds of a Feather Flock Together? An Exploration of Why Consumers Follow Beauty Influencers on Social Media: An Abstract The Multifaceted Interplay between Firms and the Financial Community: A Marketing Perspective: An Abstract Social Media Interactions and Offline Purchasing Decisions: Differences Between Products and Services Introduction Literature Review Social Media Advertising Digital Influencers Electronic Word of Mouth Differences Between Products and Services Research Design Results General Discussion Appendix References Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale: An Abstract User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: An Abstract Sustainability, Skepticism and Suspicion: What Do Consumers Think About Retailers? An Abstract Internal City Branding: An Abstract An Item Analysis of an International Marketing Multiple-Choice Question Bank: An Abstract Understanding Service Innovation Strategies in Healthcare Organizations: A Preliminary Model: An Abstract Special Session: Killing Two Birds with One Stone: The Retail Dilemma—Innovate or Die: An Abstract Understanding the Uncertainty Using Sensitivity Analysis in Artificial Neural Networks Introduction Background Methodology Introduction of Classical Approaches Comparison of Different Approaches Results and Discussion Contribution and Limitation Appendix References Can a Nudge Induce Inferences of Manipulative Intent? An Abstract “As Different as Chalk and Cheese”: E-Mobility Acceptance from the Viewpoint of Users and Non-users Introduction Theoretical Background and State of Research Research Approach and Methodology Data Analysis and Results Discussion, Limitations and Future Research References Augmented Reality in Retail and E-commerce: A Literature Review: An Abstract Discovering Interdependent Digital Self: A Multidimensional Perspective: An Abstract The Relevance of Demographical Similarity and Factuality in Social Influencer Marketing: An Abstract The Perceptions of Brand Co-appearance in Product Placement: An Abstract The Power of Touch for Degustation in Produce Retailing: An Abstract The Role of Alliance Portfolio Diversity in Sustainable Supply Chain Management: An Abstract Adopting Artificial Intelligence to Manage a Turbulent Environment: An Abstract Antecedents and Consequences of Market Orientation in Micro Organisations: An Abstract Subtle Luxuries: Motivations for Consumption Introduction Subtle Luxuries? Method Luxuries and Subtle Luxuries What Sorts of Subtle Luxuries do These People Consume? Motivations to Consume Subtle Luxuries Filter Access to or from Others Passive Exclusion Protest (Usually Hidden) Commonality Among Users of Subtle Luxuries Discussion References The Relevancy and Perceived Quality of the Academy Awards to Millennials: An Abstract Social Media Effects on Human Brand Sampling: A Non-Linear Time Series Analysis: An Abstract Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes: An Abstract Effect of Brand Compatibility on the Success of Entrepreneurial Campaigns: An Abstract Relationship of Mindfulness, Mindful Consumption and Life Satisfaction: An Abstract Antecedents of Mindful Consumption: An Abstract What Aspects Drive the Success of a Low-Fit Extension Retailer? A Structural Topic Modeling Approach Using Product Reviews: An Abstract Mature Consumers and Smart Devices: How Do They Mitigate Future Vulnerability? An Abstract Consumer Preferences and Their Willingness to Pay for Local Products (by Means of Consumer Ethnocentrism): An Abstract “Does It Go Without Saying?” Implication of Electronic Word of Mouth in Luxury Branding: An Abstract You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture: An Abstract An Aspirational Definition of Marketing: An Abstract Improving Translation-Based Communication in Japanese Multinationals Using Internal Marketing Introduction Literature Review Explicit Knowledge Versus Tacit Knowledge Relevance Theory Communities of Practice Internal Marketing A Model of Corporate Philosophy Communication via Translated Documentation Qualitative Study and Hypotheses Quantitative Study and Results Discussion Implications for Business References Should We Continue Using Intelligent Virtual Assistants? The Role of Uses Gratifications and Privacy Concerns: An Abstract From B2C to P2P: A Marketing Driven Analysis of Peer-to-Peer Business Models in Shared Mobility Markets: An Abstract The Impact of Medicaid and SNAP Program Participation on WIC Participants’ Redemption Behavior Pattern: An Abstract “We know everything about you...”: A Conceptual Model on the Acceptance of Smart Products Introduction Theoretical Background Method Evaluation of Acceptance Variables and Derivation of Conceptual Model Conclusion, Discussion and Future Research References Finding the Right Price: Exploring an Implicit Price Meter Introduction Theoretical Background The Art of Price of Evaluation/Price Knowledge Measurement Methodology An Application of the Implicit Price Meter in the E-Commerce: Study Background Measurements Sample and Procedure Results General Discussion Pricing Beyond the Utility and Rationality Premise References The Role of Trust in the Service Recovery Context and Its Subsequent Effect on the Repurchase Intention Introduction To Understand the Antecedents That Explain the Role of Customer’s Trust in the Service Recovery Context and the Subsequent Effect of Trust on Behavioral Intentions Does the Relationship Between Satisfaction with Recovery and Trust Help Define Trust’s Role in the Service Recovery Context? Background and Hypotheses Development Compensation Trust Repurchase Intention Methodology Sample Measures and Manipulation Check Analysis and Discussion Implications for Theory and Practice Theoretical Implications Managerial Implications Limitations and Future Research Directions References Do You Love Open Kitchen Restaurants? Exploring Visitors’ Motivators of Restaurant Visit for Sustainable Growth of Tourism’ Industry: An Abstract Personalized Online Customer Experience: The Effect of Information Transparency: An Abstract How to Counter the Reasons for Rejecting Insects as Food? An Abstract The Effectiveness of Anthropomorphic Brand Characters Versus Spokespeople in Collaborative Consumption: An Abstract How UGC Advertising Parody Drives Negative WOM: The Mediating Role of CSR Consumer Beliefs: An Abstract Feeling Watched: The Impact of Tip Visibility on Customer Engagement and Firms’ Financial Outcomes: An Abstract Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: An Abstract Propensity to Assimilate: A Grounded Theory Development of the Consumer Acculturation Process: An Abstract The Power of Knowledge: Driving Sustainable Hotel Choices Through Decision Trade-Offs: An Abstract Ad Eroticism from A Distance: Scuba Diving into Male and Female Buyers’ Reactions whilst Seeking for Moral Cues in their Lives: An Abstract To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties: An Abstract Entrepreneurial Ecosystems: A 25-Year Bibliographic Overview: An Abstract Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising: An Abstract A Star Was Born: The Professional Trajectory of Brazilian Digital Influencers Introduction Digital Influencers Digital Influencers as Human Brands Methodology Selection of Digital Influencer Profiles Data Collection and Analysis Findings First Stage: Starting a Career Second Stage: Professionalization Decision Third Stage: Career Milestones Fourth Stage: Positioning Review Fifth Stage: Maturity and Experience Discussion and Implications References Heterogeneity of Online Review Readers in Evaluating Helpfulness: A Finite Mixture Model Approach: An Abstract Self-Construal and Willingness to Participation in Sharing Economy: An Abstract Exploring the Effect of the Pharmacy Benefit Manager (PBM) on Pricing in Pharmaceutical Distribution Channels Introduction Conceptual Foundation Literature Review Pharmaceutical Distribution and Pricing Channel The Power of the PBMs General Discussion References Motivations Behind Consumer Online Shopping Cart Use and Abandonment: An Abstract Effects of Different Types of Endorser in Social Media: An Abstract Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses: An Abstract The Charming Appeal of Brand Heritage and Its Suitors Introduction Chinese Acquisitions in the Made in Italy Luxury Sector Methodology Findings Conclusion References Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral Intention: An Abstract “You Vote. We Donate.” An Investigation of the Efficacy of Empowerment to Select Strategies Implemented in CRM Campaigns: An Abstract Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: The Role of Customers’ Perceived Ethicality: An Abstract Co-creating CSR Value Between Firms and Employees: An Abstract The Nature of Cross-Cultural Research Problems: An Abstract Generational Differences in Brand Hate: An Abstract Customer Participation in Health Care Services: A Proposed Framework for Enhancing Chronic Illness Management Introduction Customer Participation Qualitative Study Methodology Findings of Qualitative Study Conceptual Framework and Hypotheses Methodology Results and Discussion References The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship: An Abstract Determinants and Process of Negative Customer Engagement Behaviors Introduction Theoretical Background Negative Customer Engagement Antecedents of Negative Customer Engagement Conceptual Framework Methodology Data Analysis and Results Measurement Model Common Method Variance (CMV) Hypothesis Testing Discussion and Implications Theoretical Implications Managerial Implications Limitation and Future Research References The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: An Abstract Exploring the Impact of Entrepreneurial Orientation and Sense of Belongingness on Consumers’ Purchase Intentions from Direct Selling Agents and Warehouse Clubs Introduction Theoretical Background Self-Determination Theory Purchase Intention of Consumers Entrepreneurial Orientation and Purchase Intention Definition of Belongingness Belongingness Sense of Belongingness and Its Effect on Purchase Intention of Consumers Study Design Study 1 Measures Method Study 2 Method Study 3 Method General Discussion Appendix 1 Direct Selling Condition Reading Task Imagination Task Direct Selling Channel Warehouse Club Condition Picture of Nutrition Bars Study 2 Manipulation Scenarios High Sense of Belongingness Condition Low Sense of Belongingness Condition Channel Manipulation Direct Selling Channel Warehouse Club Condition Picture of Nutrition Bars Study 3 Manipulation Scenarios References Virtual Reality as a Tool in the Classroom and Integrating Technology into Higher Ed Curriculum: An Abstract Quelling the Fires: A Case Study in Progress of an Extended RBV Process: An Abstract Brand Vulgarity: The Impact on Reputation, Image and Corporate Social Responsibility: An Abstract Consumer’s Regulatory Foci and Construal Levels as Determinants of the Effectiveness of Online Marketing Messages: An Abstract The Effects of Loneliness on Consumers’ Attitudes Towards Brands’ Social Media Strategies Introduction Hypotheses Development Methodology Results Discussion Conclusion and Limitations References Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: An Abstract Trade Policy and International Marketing Under Reagan and Trump: An Abstract Pushing Boundaries in Marketing Concepts and Research: An Abstract Relationship Building Between Marketing and IT: The Impact of Information Governance and Collaboration: An Abstract Organizational Innovativeness and Firm Performance: Does Sales Management Matter?: An Abstract Assessing Video Ad Performance Through Observation of Facial Expressions: An Abstract Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship: An Abstract Sharing a Laugh: The Moderating Role of Need for Humor on the Sharing of Online Advertisements: An Abstract Pleasure Versus Meaning: Differences in Elevation and Psychological Well-Being for Hedonic and Eudaimonic Purchases: An Abstract Brand Narratives in a World of Fragmented Digital Media: An Abstract Reexamining the Perceived Quality-Market Share Relationship: The Moderating Role of the Quality Perception Gap: An Abstract Interactivity, Engagement, Value Co-creation and e-WOM in Virtual Educational Environments in Colombia Introduction Theoretical Background Interactivity Customer Engagement (CE) Value Co-creation e-WOM Methodology Hypotheses Data Collection and Analysis Results Measurement Model Measurement Instrument for Second-Order Formative Construct Structural Model General Discussion References Two Faces of Brand Hate: Corporate vs. Human Brands: An Abstract Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers: An Abstract Stakeholders and Science, Communication and Coping: An Abstract Shifting Brick-and-Mortar Retailing to the Next Level: Exploring the Quality of Digital Services: An Abstract “We Shall Not Remain Passive”: TSR Implications in the Sharing Economy Context: An Abstract Special Session: How International Scholars Maneuver Doctoral and Early Career Obstacles in new Environments beyond Academic Walls: An Abstract What Happens When Social Media Influencers Lie? Authenticity and Human Brands: An Abstract Entertainment Value in Pop-up Retailing: An Abstract Stressed and Relaxed Behavior and Impact on Purchase Intentions through Menu Labeling: An Abstract What If? A Robot Challenge in a Marketing Course: An Abstract The Effect of Ingredient Images on Baby Food Packaging on Healthiness Perception, Tastiness, Attitude, and Purchase Intention: An Abstract How Does Personalization Affect Brand Relationship in Social Commerce? A Mediation Perspective: An Abstract Overcoming Big as Bad: Brand Dominance and the Authenticity Deficit of Sustainable Products: An Abstract Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract Bingewatching and Streaming Platforms: Brand Priming Influence on Behavior Intention and the Role of Social Distancing: An Abstract Do You Need More Committed Volunteers for Your Nonprofit? Support their Brand Community: An Abstract Typography of Commercial Websites: The Effects of the Interline Spacing on Internet Users’ Reactions Introduction Research Model and Hypotheses Research Methodology Experimental Procedure Data Collection, Sample Manipulation Check and Homogeneity of the Samples Measurement Scales Data Analysis Method Research Results Preliminary Analyses Direct Effects Mediation Effects Contributions, Limitations and Future Research Appendix 1: The Stimuli Used for the Experiment Appendix 2: The Measures and their Psychometric Properties Appendix 3: Discriminant Validity: Matrix of Correlations between Constructs Appendix 4. Results of the Direct Effects Appendix 5. Results of the Mediating Effects References “Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: An Exploratory Study on Children in France: An Abstract The Interplay between Sensory Emojis and Background Color of an Email: A Construal Level Approach: An Abstract Positive Interruptions in the Commercial Interaction: When Sellers Receive Unexpected Help: An Abstract A Text Mining Approach to Assessing Company Ratings via User-Generated and Company-Generated Content: An Abstract Similarity: A Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective: An Abstract Lonely Consumer’s Brand Relationships: An Abstract Predicting NFL Ticket Sales with Social Media Data: An Abstract Made by Mistake? The Co-creation Paradox: An Abstract The Crowdsourcing Effect: How Crowdsourcing Shapes Customer Engagement: An Abstract Fighting Over-Indebtedness: An Artificial Intelligence Approach: An Abstract The Role of Emotions in Sales Promotions: Influences of Anxiety and Sadness on Product Evaluations: An Abstract How Sales Competitions Enhance Students’ Interest and Prepare Them for a Career in International Sales: An Abstract The Technology Acceptance Model as a Predictor of Using a Disruptive Technology of Online Supermarkets: An Abstract First Impressions of Foreign-Born Frontline Employees: Impact on Customer Participation: An Abstract Prompting Sustainable Consumption Choices: Exploring the Role of Construal Level Theory: An Abstract Addressing a Shift in Students’ Perceptions of Value in Higher Education: An Abstract Improving Effectiveness of Food Waste Prevention Messages: An Abstract Revisiting the Neglected Role of Targeting Strategy in Firm’s Performance: An Abstract Artificial Intelligence Analysis of Marketing Scientific Literature: An Abstract Attachment Style and Loneliness as Determinants of Self-Gifting: An Abstract Special Session SIM-AMS: How Does Price Bundling Affect Tourists’ Extra Spending? An Abstract Special Session SIM-AMS: We Are the Champions! The Role of Conversational Marketing on Fan Engagement: An Abstract