From Incremental to Exponential : How Large Companies Can See the Future and Rethink Innovation

"This timely book reminds us that innovation is agnostic about where it's created." />'Satya Nadella, CEO, Microsoft /> />Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial assets, and more. /> />Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation'a book every manager, executive, and ambitious employee will want to read. /> “This timely book reminds us that innovation is agnostic about where it's created.”
—Satya Nadella, CEO, Microsoft

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that “big equals slow and stodgy” is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial assets, and more.

Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation—a book every manager, executive, and ambitious employee will want to read.
“This timely book reminds us that innovation is agnostic about where it's created.” --Satya Nadella, CEO, Microsoft Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that “big equals slow and stodgy” is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation--a book every manager, executive, and ambitious employee will want to read Not Only Can Big Companies Be Just As Nimble As Start-ups, They Can Out-innovate Their Challengers By Combining A Start-up Mind-set With The Powerful Advantages That Legacy Companies Have. Over And Over, We See Big Legacy Businesses Getting Beaten To The Punch By Energetic Little Start-ups. It Seems Like Innovation Can Come From Only The Bottom Up Or From Outside In. But Tech Experts Vivek Wadwha, Ismail Amla, And Alex Salkever Are Here To Tell You That Big Equals Slow And Stodgy Is A Myth. Based On Decades Of Experience Working With The World's Leading Brands And Start-ups, They Explore The Opportunity Legacy Companies Have To Create New Markets, Supercharge Growth, And Remake Their Businesses By Combining The Scrappy Mind-set And Tool Belt Of Hypergrowth Start-ups With The Massive Benefits Of Incumbency: Boatloads Of Customer Data, Decades Of Brand Equity, Robust Distribution Channels, Enormous Financial Asserts, And More. Equally Important, They Provide A Playbook On How To Use Their Insights In Your Own Company, Team, Or Career. This Is A Fast-paced, Anecdote-rich Story That Rethinks Modern Innovation--a Book Every Manager, Executive, And Ambitious Employee Will Want To Read.