Friends with Benefits : A Social Media Marketing Handbook

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers. Friends With Benefits explains how to: Connect with potential customers and join their conversations Tweak your website to support your social media marketing campaigns Promote your products or brand and manage the toughest negative online feedback Track marketing campaigns, monitor discussions, and measure success With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away. What is social media? Get social media ready Flagging a ride : finding the right bloggers and communities Netiquette : Miss Manners for the Web Stick out your thumb : devising your pitch Measuring success : how to monitor the Web Is social media marketing risky business? Damage control in the digital age Does MySpace still matter? Understanding Facebook Video marketing with YouTube and other video sharing sites The Twitter revolution The power of crowds : understanding and participating in online communities. What is social media? Do you have something worth talking about? The rules : new influencer etiquette Getting social media ready Flagging a ride : finding the right bloggers and communities Pitching Measuring Risks of social media marketing campaigns Damage control in the digital age Understanding facebook Does myspace still matter? Youtube : the revolution will be buffered Social news and bookmarking Other important social media channels. A tactical guide, filled with tricks, tips, and real-world case studies, "Friends with Benefits" shows how to reach out to the new online influencers to increase a company's online visibility and bring more visitors to its Web site