French for Marketing: Using French in Media and Communications (French Edition)

Part 1 Actions Pulicitaires: Les Acteurs De La Publicit (les Agences, Les Annonceurs, Les Supports); Deux Formes De Publicit; La Creativit En Matier De Publicit; Les Promotions De Ventes (stimulation, Intervention); La Publicit La Radio, La Tv Et Au Cinema; L'importance De La Presse Et De La Television Dans Le Domaine De La Publicit; La Reglementation De La Publicit En France. Part 2 Information Et Communication: Les Moyens De Linformation (reseau Informatique, Telematique; La Communication Audiovisuelle (arte: Chaene De Television Europeenne, Nouvelles Technologies). R.e. Batchelor, M. Chebli-saadi. Includes Bibliographical References. Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques. Une etude menee par Proximite (agence specialisee de communication) aupres de 157 directeurs d'entreprises francaises montre qu'en 1993, la plupart d'entre eux ont choisi de nouveaux supports publicitaires (promotion, stimulation, force de vente, distribution, publicite directe).