معرفی کتاب «Free Marketing : 101 Low and No-Cost Ways to Grow Your Business, Online and Off» نوشتهٔ Jim Cockrum، منتشرشده توسط نشر John Wiley & Sons در سال 2011. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
**Simple, powerful marketing strategies every business can afford to implement**There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. __Free Marketing__ delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget.With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.* Use simple videos as promotional power tools * Hold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction) * Find the perfect online partners that can take you to the next level quickly...and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Praise for Free Marketing
"Jim Cockrum's book is a megaphone for anyone who wants to get the word out about their business!"
—DAVE RAMSEY, New York Times bestselling author and nationally syndicated radio talk show host
"In a world of marketing 'experts,' Jim stands out with his practical and ethical principles of how online businesses work successfully. Even though I'm already experiencing great success with our current business, I will be requiring that every one of our team members digest this book from cover-to-cover to help us implement processes that I'm confident will positively transform our business."
—DAN MILLER, author of 48 Days to the Work You Love
"Jim Cockrum is one of a handful of people I look up to as a genuine authority when it comes to using powerful modern marketing methods to build a profitable business. If you have the opportunity to learn from him, then I'd strongly recommend grabbing it with both hands."
—LEE MCINTYRE, GetMoreMomentum.com
"I always devour anything Jim Cockrum puts out, and Free Marketing doesn't disappoint. This is a fantastic read and my head is spinning with the ideas it has generated. Once again, Jim has over-delivered."
—JOHN THORNHILL, planetsmsblog.com
"This book should be mandatory reading for every small business owner (and big business owners too!). If you want direct, straight-to-the-point, 'do this' marketing methods that are 100% free to implement, this book is a MUST READ!"
—DAVID FREY, author of The Small Business Marketing Bible, marketingbestpractices.com
"I believe Jim's success can be directly attributed to his honesty and his desire to help other people. Jim has shared years of knowledge and invaluable information in the pages of this book. Don't miss out on this opportunity to learn from one of the best!"
—ROBBIN K. TUNGETT, VirtualNotions.com
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality. Use simple videos as promotional power tools Hold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction) Find the perfect online partners that can take you to the next level quickly...and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest. Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest. "There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our businesses. However, the book goes beyond the obvious, it covers so much more than the online tricks you'd expect. Whilst half the book looks at online opportunities for free promotion, the other half is full of ingenious and innovative ways to market for free offline. And these are tried and tested techniques; the author uses them for his own business and brings in millions with almost no marketing budget. The book includes 100 free marketing ideas, including: Use eBay to auction your services - author made $30,000 in one auction doing this Create a "squeeze page", the most powerful one page website you'll ever build Use YouTube videos to grow sales Turn your top 20 customers into your sales force Find a common enemy that your customers hate Join forces with the competition "-- Provided by publisher