Franco Sells Spain To America: Hollywood, Tourism And Public Relations As Postwar Spanish Soft Power (palgrave Studies In The History Of The Media)

A Groundbreaking Study Of The Franco Regime's Utilization Of Hollywood Film Production In Spain, American Tourism, And Sophisticated Public Relations Programs - Including The Most Popular National Pavilion At The 1964-65 New York World's Fair - In A Determined Effort To Remake The Spanish Dictatorship's Post-world War Ii Reputation In The Us. By Neal M. Rosendorf. "Franco Sells Spain to America" is a groundbreaking study of the Franco dictatorship's utilization of Hollywood film production in Spain, American middle-class tourism, and sophisticated public relations programs - including investing $7 million in constructing the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US. It provides an entirely new lens for analyzing and understanding the Franco regime's postwar foreign policy priorities with its focus on Spain's reputational outreach to America, which was of central importance. Drawing on a wealth of new research in American and Spanish archives as well as analysing interviews, films, magazines, newspapers, advertisements and official publications, Neal Rosendorf offers an historically-grounded study of the tools potentially available to a country with a severe reputational deficit to repair Front Matter....Pages i-xii Introduction....Pages 1-12 Be El Caudillo’s Guest: Postwar American Tourism to Franco Spain....Pages 13-47 “Hollywood in Madrid”: The Franco Regime and the American Film Industry....Pages 48-79 The Franco Regime’s Postwar US Public Relations Strategies: Media, Messages and Relationships in America....Pages 80-118 The Oppression of Spain’s Protestants and Jews: Neutralizing the Franco Regime’s Key US Reputational Threat....Pages 119-154 The Spanish Pavilion at the 1964–65 New York World’s Fair: Franco Spain’s $7 Million US Outreach Summa....Pages 155-190 Conclusion: Success, Inertia, Death, Democracy and a Fallacy....Pages 191-199 Back Matter....Pages 200-267