Franchising & Licensing : Two Powerful Ways to Grow Your Business in Any Economy

For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:\* creating market-responsive sales, marketing, and globalization strategies \* raising capital, structuring agreements, and protecting intellectual property \* meeting regulatory, legal, and employment standards \* establishing quality control and compliance measures \* assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent attorney Andrew J. Sherman expands his in-depth coverage to include international franchising initiatives. In addition, every chapter has been thoroughly updated to reflect new information on market responsiveness, compliance, and other key issues. The result is a truly global reference that will prove indispensable to companies and entrepreneurs alike. If you're involved in any aspect of franchising and licensing, you can't afford to be without the latest edition of this book. It became the industry standard immediately upon its original publication, opening up enticing opportunities for entrepreneurs as well as presenting new strategic options for corporations. Now the third edition gives it truly global reach. Expanded to include international as well as domestic (U.S.) franchising and licensing, it comprehensively covers the strategic, legal, financial, and operational aspects of these complex but highly profitable business structures.Thoroughly updated from cover to cover, Franchising & Licensing helps companies and entrepreneurs understand how to make the most of existing intellectual property assets. It explains how to develop strategic plans around these assets to create new revenue streams, market opportunities, and profit centers. At its core, this is a book about business growth -- it focuses on how to keep your business growing, even in an erratic economy, and how to actively leverage intangible assets for maximum value. Whether you or your clients are at the early stages of the process or managing a growing or mature franchise, you can rely on this book for tested guidance. Filled with instructive examples based on the author's extensive experience, as well as dozens of time-saving forms for drafting agreements, Franchising & Licensing, Third Edition remains the essential resource in the field. Team DDU......Page 1 CONTENTS......Page 8 Preface to the Third Edition......Page 10 Acknowledgments......Page 12 Part 1. An Overview of Intellectual Capital Leveraging Strategy......Page 14 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams......Page 16 Part 2. Franchising as a Growth Strategy......Page 22 2 The Foundation of Franchising......Page 24 3 Developing the Operations and Training Programs......Page 34 4 Developing System Standards and Enforcing Quality Control......Page 50 5 Federal and State Regulation of Franchising......Page 72 6 Compliance......Page 102 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents......Page 118 8 Protecting the Intellectual Property of the Franchise System......Page 148 9 Managing Disputes......Page 178 10 Developing Sales and Marketing Plans......Page 204 11 Taking Your Franchise Program Overseas......Page 228 Part 3. Financial Strategies......Page 244 12 Business and Strategic Planning for the Growing Franchisor......Page 246 13 Capital Formation Strategies......Page 256 14 Management and Leadership Issues in Building a Successful Franchising Organization......Page 294 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues......Page 310 16 Special Issues in Mergers and Acquisitions......Page 330 17 Managing the Transfer and Renewal Process......Page 346 Part 4. Alternatives to Franchising......Page 358 18 Strategic and Structural Alternatives to Franchising......Page 360 19 Structuring Licensing Programs and Agreements......Page 374 20 Joint Ventures and Strategic Alliances......Page 396 Appendix. Resource Directory: List of State Administrators and Agents for Service of Process......Page 410 Index......Page 442 The definitive resource for corporations in myriad industriesnow completely revised and updated. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how Raise capital, structure agreements, and protect intellectual property Create market-responsive sales, marketing, and globalization strategies Establish quality control and compliance measures Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard. Annotation. For More Than A Decade, This Book Has Been The Definitive Guide To Franchises And Licensing Programs. In This Third Edition, Author And Prominent Attorney Andrew J. Sherman Expands His In-depth Coverage To Include International Franchising Initiatives. In Addition, Every Chapter Has Been Thoroughly Updated To Reflect New Information On Market Responsiveness, Compliance, And Other Key Issues. The Result Is A Truly Global Reference That Will Prove Indispensable To Companies And Entrepreneurs Alike. If You're Involved In Any Aspect Of Franchising And Licensing, You Can't Afford To Be Without The Latest Edition Of This Book. It Became The Industry Standard Immediately Upon Its Original Publication, Opening Up Enticing Opportunities For Entrepreneurs As Well As Presenting New Strategic Options For Corporations. Now The Third Edition Gives It Truly Global Reach. Expanded To Include International As Well As Domestic (u.s.) Franchising And Licensing, It Comprehensively Covers The Strategic, Legal, Financial, And Operational Aspects Of These Complex But Highly Profitable Business Structures. "Thoroughly updated from cover to cover, Franchising & Licensing helps companies and entrepreneurs understand how to make the most of existing intellectual property assets. It explains how to develop strategic plans around these assets to create new revenue streams, market opportunities, and profit centers. At its core, this is a book about business growth - it focuses on how to keep your business growing, even in an erratic economy, and how to actively leverage intangible assets for maximum value." "Filled with instructive examples based on the author's extensive experience, as well as dozens to time-saving forms for drafting agreements, Franchising & Licensing, Third Edition remains the essential resource in the field."--Jacket Intellectual capital consists of human capital, intellectual property, and relationship capital and are the key assets for driving growth in all types of economic conditions.