Foreign Direct Investment Inflows Into the South East European Media Market: Towards a Hybrid Business Model (Media Business and Innovation Book 0)

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations. Front Matter....Pages i-xviii Introduction....Pages 1-4 Business Model Research Agenda Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility....Pages 5-66 Framing Current Business Model Innovation Research Agenda....Pages 67-75 The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Networked/Modular/Dynamic Business Model Concept....Pages 77-94 The Conceptual Foundation, Common Motivation, Major Benefits/Disadvantages, and Importance of FDI on Economic Growth and Development....Pages 95-105 An Evolutionary Conceptual and Multidisciplinary Frameworks, Principles, and Criteria for FDI Inflows Determinants....Pages 107-135 A Multidimensional Codifying of FDI Technological and Productivity Spillover Absorption Capacity and Threshold Effects....Pages 137-143 Economic Profiles and Perspectives of FDI Inflows to SEECs Media Markets: Multiple-Case Study Research....Pages 145-202