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Ford and the Global Strategies of Multinationals : The North American Auto Industry

معرفی کتاب «Ford and the Global Strategies of Multinationals : The North American Auto Industry» نوشتهٔ Maria Isabel Studer Noguez، منتشرشده توسط نشر Routledge در سال 2001. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford. Book Cover......Page 1 Title......Page 4 Contents......Page 5 List of figures......Page 12 List of tables......Page 15 Acknowledgments......Page 18 Abbreviations......Page 20 Introduction......Page 22 Ford motor company's multidomestic strategy......Page 35 Ford of Canada: confluence of interest in a liberal approach to automotive development......Page 51 Ford of Mexico: confronting a nationalistic approach to industrialization......Page 72 The 1970s: an era of structural constraints and narrowed strategic options......Page 94 Ford's survival strategy......Page 119 Ford's global strategy......Page 139 Successful bargaining in a situation of increasing interdependence......Page 163 Export dynamism: reconciling the Mexican and the US Big Three's interests......Page 182 A North American system of production......Page 208 Conclusion......Page 239 Notes......Page 256 Bibliography......Page 275 Appendix 1......Page 297 Appendix 2......Page 323 Appendix 3......Page 347 Index......Page 372 This is an analysis of how the global strategies of Multi-national Enterprises (MNE's) affect the power relationship between MNE's and states in the context of increasing trans-national economic integration. Economic integration and globalization are processes that describe the fundamental changes taking place in the international system.
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