Fool-proof marketing : 15 winning methods for selling anay product or service in any economy

Make Your Business Thrive in Any Economy From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy. Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, including: Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar.

Make Your Business Thrive in Any Economy

From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy.

Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, including:

* Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime

* Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales

* Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate

* The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value

With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar.

Fool-Proof MARKETING......Page 3 CONTENTS......Page 9 Acknowledgments......Page 11 Introduction......Page 13 Part I: Personal Strategies......Page 17 CHAPTER 1. Improve Your Interpersonal and Communication Skills......Page 19 CHAPTER 2. Use Your Time Productively......Page 26 CHAPTER 3. Be Positive......Page 40 Part II: Marketing......Page 51 CHAPTER 4. Reactivate Dormant Accounts......Page 53 CHAPTER 5. Reactivate Old Leads......Page 71 CHAPTER 6. Generate New Business from Existing Accounts......Page 101 CHAPTER 7. Shift Your Marketing into High Gear......Page 114 CHAPTER 8. Repackage Your Offers......Page 139 CHAPTER 9. Select Your Best Customers and Occasionally Lower Your Standards......Page 151 Part III: Business Strategies......Page 161 CHAPTER 10. Cut Overhead and Operating Costs......Page 163 CHAPTER 11. Use the Internet to Cut Costs and Attract Customers......Page 179 CHAPTER 12. Quote Competitive, Affordable Fees in Bid Situations......Page 197 Part IV: Customer Service......Page 215 CHAPTER 13. Take Customer Service to the Next Level......Page 217 CHAPTER 14. Deliver More Value to Your Customers......Page 234 CHAPTER 15. Cement Customer Loyalty with Low-Cost Extras......Page 262 Appendix: Sales and Marketing Web Sites......Page 277 About the Author......Page 281 Index......Page 283 Make Your Business Thrive in Any Economy From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy. Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool -Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar. From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy. Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice. With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle -- make your organization stronger through these proven techniques for making the most of your marketing dollar. Book jacket One of the basic tenets of marketing is communicating with the customer and creating a desire for your products or services.