فناوری اطلاعات در مدیریت: دگرگونی سازمان ها در اقتصاد دیجیتالی

From Shanghai to San Francisco, IT is playing an increasingly vital role in helping organizations gain the competitive advantage around the globe. That's why the Fifth Edition of "Information Technology for Management" offers a global perspective on how IT is transforming business. In this comprehensive, up-to-date Fifth Edition, Efraim Turban, Ephraim McLean, James Wetherbe, and new coauthor Dorothy Leidner present late-breaking developments in the field, as well as a new chapter on Global Interorganizational Systems. IT's about transformation: the text focuses on how organizations operate and compete in the digital economy, and how IT can assist this transformation. The new edition also features increased strategy coverage. IT's current: the Fifth Edition introduces new research, current examples and case studies, and updated reference materials. IT's managerial: the text's strong managerial orientation makes IT relevant and interesting to business students. Technological topics are conveniently covered in six technology guides at the end of the text. From Shanghai to San Francisco, IT is playing a vital role in helping organizations gain the competitive advantage around the globe. This book offers a global perspective on how IT is transforming business. It focuses on how organizations operate and compete in the digital economy, and how IT can assist this transformation Social networks are transforming how people communicate, work, and play. This comprehensive new edition highlights this new technology and scores of others that are changing how organizations operate and compete in the current global environment. The cover depicts two examples of social networks. The larger image is a visualization of the trust relationships in a web-based social network. The smaller figures are default avatars from Second Life, a multi-layered, 3D virtual world that is imagined, created, and owned by its residents. "From Shanghai to San Francisco, IT is playing an increasingly vital role in helping organizations gain the competitive advantage around the globe. That's why this Fifth Edition of Information Technology for Management offers a global perspective on how IT is transforming business." "In this comprehensive, up-to-date Fifth Edition, Efraim Turban, Ephraim McLean, James Wetherbe, and new coauthor Dorothy Leidner present late-breaking developments in the field, as well as a new chapter on Global Interorganizational Systems."--Jacket Siemens AG (siemens.com) is a German-based 150-year-old diversified and global manufacturer.