تبلیغات هنرهای زیبا، ویرایش دوم: راهنمای کامل برای هنرمندان، گالری‌ها و موزه‌ها (فرم‌های تجاری و قانونی)

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

abbot Has Been A Public Relations Consultant For 30 Years And Is The Author Of Corporate Art Consulting. She Explains The Tools Of Publicity And Covers How To Launch A Gallery Show Or Auction, Write And Land An Article For A Targeted Magazine, Prepare Slides And Photographs Of Art In Digital Format, Assemble A Press Kit, Understand New Art Markets, Do Internet Research, Build A Website, And Use E-mail For Publicity Campaigns. Each Chapter Concludes With Specific Tips For The Artist And Gallery. Sample Press Releases, Pitch Letters, Media Lists, And Other Publicity Materials Are Provided. Annotation ©2004 Book News, Inc., Portland, Or

Annotation This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns Why publicity? Your marketing plan Public relations primer Basic publicity tools Working with print media Working with television and radio Creating and using a Web presence for publicity Using the World Wide Web as a publicity tool Preparing a press release Writing a press release Producing a press release Planning exhibition publicity The exhibition press release and announcment Publicity tips for individual artists. "Fine Art Publicity provides artists, galleries, and museums with the practical tools and strategic know-how to capture media attention and attract audiences and collectors. Updated to reflect the latest technology and new art markets, this guide will teach readers everything they need to know about the principles and practices of fine art publicity."--Jacket Publicity is media coverage you don't pay for, and it is the most effective way to introduce yourself and your gallery to the public.