Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the __Journal of the Academy of Marketing Science__ (JAMS) and __AMS Review__. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Front Matter ....Pages i-xlvii Examining the Impact of Provocation in Green Advertising on Consumers’ Attitudes and Perceptions (Samer Elhajjar, Sihem Dekhili)....Pages 1-12 Blink: Advertising in a Multi-Media Environment: An Abstract (Federica Furlan, Douglas West, Prokriti Mukherji, Agnes Nairn)....Pages 13-14 Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract (Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels)....Pages 15-15 Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract (Thomas L. Powers, Seongwon Choi)....Pages 17-18 Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract (Catherine da Silveira, Cláudia Simões)....Pages 19-20 Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract (Flávio Régio Brambilla, Ana Flávia Hantt)....Pages 21-22 Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing: Examination of Multicultural Perspectives: An Abstract (Theresa A. Kirchner, John B. Ford, Jörg Lindenmeier, Ben Lowe, Bob McDonald, Gillian Sullivan Mort)....Pages 23-24 Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract (Theresa A. Kirchner, John B. Ford)....Pages 25-26 Co-Production and Social Service Providers’ Performance: Parental Satisfaction with Childcare Markets: An Abstract (Ann-Kathrin Seemann, Jörg Lindenmeier)....Pages 27-28 Connecting with Consumers in Subsistence Marketplaces: An Abstract (Ben Lowe, Gillian Sullivan Mort, Md Rajibul Hasan)....Pages 29-30 Advancing Mission-Based Metrics: An Abstract (Bob McDonald)....Pages 31-31 The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract (Patricia Coutelle, Véronique des Garets, Laurent Maubisson, Arnaud Rivière)....Pages 33-34 Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions (Mihai Calciu, Jean-Louis Moulins, Francis Salerno)....Pages 35-48 Web Personalization Experience: Value Creation or Value Destruction? An Abstract (Laetitia Lambillotte, Ingrid Poncin)....Pages 49-50 IoT’s Consumer Acceptance: A New Perspective: An Abstract (Sabrina Hombourger-Barès, Leila El Kamel)....Pages 51-52 New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract (Kathryn Woodbury Zeno, Gladys Torres-Baumgarten)....Pages 53-53 Improving Targeting by Taking Long-Term Relationships into Account (Benedikt Lindenbeck, Rainer Olbrich)....Pages 55-67 Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract (Hyunju Shin, Lindsay R. L. Larson)....Pages 69-69 Do Variety Seekers Rely on Information for their Food Choice? The Role of Type of Novelty of Food: An Abstract (Sujatha Manohar, Varisha Rehman)....Pages 71-71 Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers (Danielli Priscila da Silva Melo, José Marcos Carvalho de Mesquita)....Pages 73-83 Measuring Comprehensive Typology of Positioning Strategies: An Abstract (Charles Blankson, Prince Kodua, Lydia Njoroge)....Pages 85-86 Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation? An Abstract (Fatma Hilal Ergen Keles, Burc Ulengin, Emrah Keles)....Pages 87-87 Value Network Segmentation: A Three-Factor Model (Nanda Viswanathan)....Pages 89-101 Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract (Kelly L. Weidner, Cheryl C. Nakata, Zhen Zhu)....Pages 103-103 Examining the Relationship between Market Orientation and Service Innovation: Fit as Matching Perspective (Yue-Yang Chen, Hui-Ling Huang, Tsai-Pei Liu)....Pages 105-112 Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance: An Abstract (Arafat Rahman, Subin Im, Sanna-Katriina Asikainen)....Pages 113-114 Unravelling the Challenges and Opportunities of Social Innovation across Market Boundaries through Images of Dress: An Abstract (Stephanie Slater, Catherine Demangeot)....Pages 115-115 Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract (Matthew B. Lunde, Carl-Philip Ahlbom)....Pages 117-118 Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract (Marco Ieva, Chieko Minami, Cristina Ziliani)....Pages 119-120 How Trust, Knowledge Integration, and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity: An Abstract (Adriana Amaya Rivas)....Pages 121-121 The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract (Theresa Eriksson, Christine Pitt, Andrew Flostrand, Kristina Heinonen)....Pages 123-124 The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance: An Abstract (Danupol Hoonsopon, Wilert Puriwat)....Pages 125-125 A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers’ Attitudes: An Abstract (Clécio Araújo, Felipe Pantoja, Obinna Obilo)....Pages 127-128 Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson: An Abstract (Feray Adiguzel, Carmela Donato)....Pages 129-129 Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study: An Abstract (Jose Ribamar Siqueira, Michael Bendixen, Russell Abratt, Maria Petrescu)....Pages 131-132 Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey: An Abstract (Guja Armannsdottir, Christopher Pich)....Pages 133-134 How Much Change is too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance: An Abstract (Michael Obal, Todd Morgan)....Pages 135-136 The Role of Mindfulness in Consumers’ Experiences of Food Well-Being: An Abstract (Ophélie Mugel, Patricia Gurviez)....Pages 137-138 Importance of Ethics and Sustainability in the Fashion Industry: An Abstract (Vish Maheshwari, Joanna Fielding)....Pages 139-140 Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers: An Abstract (Pauline Claeys, Karine Charry, Tina Tessitore)....Pages 141-142 Web Personalization: Experience, Antecedents, and Consequences: An Abstract (Laetitia Lambillotte)....Pages 143-144 Why do I Follow Fashion Bloggers? Insights from Jordanian Consumers: An Abstract (Lubna Al-Masri, Mirella Yani-de-Soriano)....Pages 145-146 Movie Piracy in Emerging Economies: I Want to be Innovative, and I Know How to Explain My Bad Behaviour: An Abstract (Sigitas Urbonavicius, Vytautas Dikcius, Karina Adomaviciute, Amelija Lucinskaite)....Pages 147-148 Implications of Consumer Animosity for Marketing Strategy: An Abstract (Olga Kvasova, Sergii Tokar)....Pages 149-149 An Abstract: When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and Firm Value Creation (Isabel Deutschmeyer, Peter Guenther, Miriam Guenther, Michael Kleinaltenkamp)....Pages 151-152 Social Enterprise Legitimacy in a Hostile Market (Marta Bicho, Ralitza Nikolaeva, Carmen Lages)....Pages 153-165 Corporate Greed and its Effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation among Customers: An Abstract (Albert Caruana, Joseph Vella, Jirka Konietzny, Saviour Chircop)....Pages 167-167 Fusing Complex Big Data Sets to Understand Consumer’s Online Relationships that Create In-Store Retail Bonding: An Abstract (Don Schultz, Martin P. Block)....Pages 169-169 Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract (Mona Mrad, Charles C. Cui)....Pages 171-171 Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem (Gwarlann de Kerviler, Carlos M. Rodriguez)....Pages 173-187 Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention: An Abstract (Wendy H. C. Chou, Byoungho Jin)....Pages 189-190 Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract (Ting-hsiang Tseng, George Balabanis, Matthew Tingchi Liu, Hsiu Ying Huang)....Pages 191-192 I or We: The Persuasive Effects of Typeface Shapes: An Abstract (Yi-Fen Liu)....Pages 193-194 Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions? (Guido Grunwald, Jürgen Schwill)....Pages 195-207 “The Others”: The Cultural and Consumer Profile of Expatriates: An Abstract (Vanda Veréb, Helena Nobre)....Pages 209-210 Influencing Customer Experience by Activating Relationship Norms (Harald Pol, Mirjam Galetzka, Ad T. H. Pruyn)....Pages 211-225 Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract (Maria Sarmento, Cláudia Simões)....Pages 227-227 Conceptualising and Operationalising Respect in Consumer-Brand Relationships: An Abstract (Cleopatra Veloutsou)....Pages 229-230 Construing Loyalty through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness: An Abstract (Tai Anh Kieu)....Pages 231-232 Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation (Raphael Odoom, Ernest Y. Tweneboah-Koduah)....Pages 233-250 Eye-Tracking Research Special Session (Part 1): How to Influence In-Store Buying Decisions? An Abstract (Sophie Lacoste-Badie)....Pages 251-252 Visual Attention in Virtual Reality Settings: An Abstract (Enrique Bigné, Mariano Alcañiz, Jaime Guixeres)....Pages 253-254 Antecedents and Consequents of the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract (Fabrício Cruz da Rosa, Arnaldo Coelho, Cristela Maia Bairrada)....Pages 255-256 Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model (Tarek Abid, Marie-Aude Abid-Dupont, Jean-Louis Moulins)....Pages 257-267 Creating My Own Story: Maximizers, a Different Route to Information Evaluation: An Abstract (Sahar Karimi)....Pages 269-269 First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract (David G. Taylor)....Pages 271-272 The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract (Miguel Sahagun, Arturo Vasquez-Parraga, Larry Lee Carter)....Pages 273-274 Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism: An Abstract (Rajesh Iyer, Mitch Griffin, Barry J. Babin)....Pages 275-276 Traditionscapes in Emerging Markets: An Abstract (Marlon Dalmoro, Diego Costa Pinto, Walter Meucci Nique)....Pages 277-278 New Perspectives on Justifying Customer Citizenship: An Abstract (Estelle van Tonder, Inonge T. Lisita, Daniël J. Petzer)....Pages 279-280 An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis (Sarah Lord Ferguson, Emily R. Treen, Jeremy De Beer, Sussie Morrish)....Pages 281-282 An Abstract: Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences (Stefanie Jirsak, Douglas West, Frauke Mattison Thompson, Nikoletta-Theofania Siamagka)....Pages 283-283 Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract (Christine Pitt, Pierre Berthon, Ian Cross, Val Hooper, Joao Ferreira)....Pages 285-285 Agency Theory in Marketing: An Abstract (Raeesah Chohan)....Pages 287-287 A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract (Gerard A. Athaide, Sandeep Salunke)....Pages 289-290 The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract (João Azambuja, Ralitza Nikolaeva)....Pages 291-292 Customer Participation in New Product Development: The Crucial Role of a Firm’s Absorptive Capacity: An Abstract (Todd Morgan, Michael Obal, Sergey Anokhin)....Pages 293-294 Influences of User Experience on Consumer Perception: A Study on “Autonomous Driving” (Sarah Selinka, Marc Kuhn)....Pages 295-306 Don’t Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment (Nesenur Altinigne, Elif Karaosmanoglu)....Pages 307-320 Shopper’s Experience of Digital Mall Signage as Atmospheric Stimuli: An Abstract (Thérèse Roux, Tania Maree)....Pages 321-322 Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning across Marketing Courses and University Campuses (Nina Krey, Berrin Guner, Laurie A. Babin)....Pages 323-324 What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City (Michelle Bergadaà, Nada Sayarh)....Pages 325-338 Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract (Laurel Aynne Cook, William Northington, Jacob Hiler)....Pages 339-340 A Comparison of Organizational Sustainability Initiatives through Time in Public and Private Sectors: An Abstract (Rocio Rodríguez, Göran Svensson, David Eriksson)....Pages 341-342 Brand Equity, Country of Origin Effect, and Internationalization: An Abstract (Marcos Cesar Conti Machado, Marcos Cortez Campomar, Carlos Eduardo Lourenco)....Pages 343-344 Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers’ Attitude and Purchasing Intentions: An Abstract (Emi Moriuchi, Christina Chung)....Pages 345-346 Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An Abstract (Barry J. Babin, David J. Ortinau, Stephanie Slater, John B. Ford, Carmen Lopez)....Pages 347-348 French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption: An Abstract (Audur Hermannsdóttir, Arnar Búason, Sveinn Agnarsson)....Pages 349-350 Destination Image Change in Tourist Subgroups: Evidence from Uzbekistan: An Abstract (Mamlakat Khudaykulova, Sunil Sahadev, Nandakumar Mankavil Kovil Veettil)....Pages 351-352 Consumer Ability to Determine Actual Quality and Level of Education: An Abstract (Sidney Ornelas Sánchez, Jorge Vera Martínez)....Pages 353-354 Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom: An Abstract (Brooke Reavey, Al Rosenbloom)....Pages 355-356 Investigating Corporate Brand Values in Higher Education: An Abstract (Louise Spry, Mojtaba Poorrezaei, Christopher Pich)....Pages 357-358 A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study: An Abstract (Poh-Lin Yeoh)....Pages 359-359 Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil: An Abstract (Marcelo Gattermann Perin, Cláudia Simões, Cláudio Hoffmann Sampaio)....Pages 361-362 Ecotourism Perspective: The Case of Armenia: An Abstract (Anahit Armenakyan, Natalya Brown)....Pages 363-364 A Meta-Approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract (Caitlin Ferreira, Jeandri Robertson)....Pages 365-366 The Benefits of Unrelated Brand Corporate Social Responsibility: An Abstract (Diego Costa Pinto, Márcia Maurer Herter, Leonardo Nicolao, Mellina Terres)....Pages 367-368 Targeted Dysfunctionality: A Systematic Review and Conceptualization: An Abstract (Mehmet Okan, Banu Elmadağ)....Pages 369-370 An Application of Co-Production Concept to the US Legal System: Lessons from Marketing: An Abstract (P. Sergius Koku)....Pages 371-372 Exploring the Customer Satisfaction-Store Loyalty Relationship during an Economic Crisis: An Abstract (Paraskevi Sarantidis)....Pages 373-374 How can Stimuli and Emotions Help Increase Brand Advocacy (Ricardo Godinho Bilro, Sandra Maria Correia Loureiro)....Pages 375-382 Shopping Behavior Influences on Perceived Value and Store Satisfaction: An Abstract (Thomas L. Powers, Eric P. Jack, Seongwon Choi)....Pages 383-384 Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of being Followed: An Abstract (Vishag Badrinarayanan, Indu Ramachandran)....Pages 385-386 Bias in the Hiring Process of Professional Salespeople: The Effects of Gender, Ethnicity, and Religion (Parker F. Griffin, Jill S. Attaway, Mitch Griffin)....Pages 387-392 The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty: An Abstract (Joël Le Bon)....Pages 393-394 Are Loyalty Programmes Shams? A Study Assessing How Loyalty Programmes can Create Loyalty to the Company Rather than to the Program: An Abstract (Virginie Bruneau, Yuping Liu-Thompkins)....Pages 395-395 Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion: An Abstract (Hyunju Shin, Riza Casidy)....Pages 397-397 How Cities can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes: An Abstract (Michael Schade, Rico Piehler, Christoph Burmann)....Pages 399-399 Decoding Archetypal Images of Motherhood in Magazine Advertisements (Lilit Baghdasaryan, Shona Bettany, Bogdan-Florin Mihaila)....Pages 401-413 Do as I Say (because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement: An Abstract (John Chalmers, Sara Hanson, Zhi Wang, Hong Yuan)....Pages 415-416 How Gender Identity Affects Consumer Behavior: Overview and Future Research: An Abstract (Lilly Ye, Mousumi Bose, Lou E. Pelton)....Pages 417-418 Emotional Aspects of Marketing: Theory and Methods: An Abstract (Michael Basil, Paul Bolls)....Pages 419-420 Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy: An Abstract (Verena Wackershauser, Marcel Lichters, Marko Sarstedt, Bodo Vogt)....Pages 421-422 Eye-Tracking Research Special Session (Part 2): How to Design Attention-Grabbing Communications? An Abstract (Sophie Lacoste-Badie)....Pages 423-423 Does Social Media Communication Style Influence Online Consumer Experience and Behavior?: An Abstract (Renato Hübner Barcelos, Danilo Correa Dantas, Sylvain Senecal)....Pages 425-425 An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures: An Abstract (Marios Theodosiou, Evangelia Katsikea, Pascale Hardy, Shintaro Okazaki)....Pages 427-428 Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer: An Abstract (Robert E. McDonald)....Pages 429-430 A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts: An Abstract (Caroline Moraes)....Pages 431-432 The Impact of Past Deeds on Prosocial Behaviors: The Case of Charitable Giving: An Abstract (Etienne Denis, Claude Pecheux)....Pages 433-434 An Abstract: From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials (Alexander Muk, Christina Chung, Jonghoon Kim)....Pages 435-436 Abetting or Thwarting: The Mediating Role of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship: An Abstract (Mark Cleveland, Jennifer Robertson, Victoria Volk)....Pages 437-438 Special Session: An Abstract on Consumer Interactions with Automated Technologies (Ben Lowe, Orsolya Sadik-Rozsnyai, Laurent Bertrandias, Marc Kuhn, Marco Hubert)....Pages 439-440 The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate, and Customer-Oriented Service Behavior: Cross-Cultural Study of F&B Industry in Taiwan, China, and the United States: An Abstract (Shun-Ching Horng, Ling-Hua Weng)....Pages 441-441 Creating Customer Value through Multichannel Service Delivery: A Study of the French Insurance Market: An Abstract (Ilaria Dalla Pozza, Lionel Texier, Julie Robson)....Pages 443-444 Do University Choices Affect CEO Turnover and Company Performance? (Alberto Pezzi, Luca Petruzzellis)....Pages 445-451 How can a Brand Successfully Extend in a Premium Market when Collaborating with a High-End Retailer? An Abstract (Hyo Jin Eom, Soyoung Kim)....Pages 453-454 Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing: An Abstract (Francesca Bonetti, Patsy Perry, Lee Quinn, Gary Warnaby)....Pages 455-456 Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations: An Abstract (Michelle Childs, Byoungho Jin)....Pages 457-458 University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract (Ahmed Eldegwy, Tamer H. Elsharnouby, Wael Kortam)....Pages 459-460 Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance (Paulo de Lencastre, Nuno Côrte-Real, Ana Côrte-Real, Cosme Almeida, Pedro Veloso)....Pages 461-474 Special Session: An Abstract on “Marketing Techniques to Assist Public Sectors in Engaging Customers to Meet Societal and Individual Disasters Crisis Need and Beyond” (Linda L. Golden, Marco Bravo, Patrick Brocket, Christopher Emrich, Alex Gamble, Rajiv Garg et al.)....Pages 475-476 G2G Marketing from Crisis to Resolution: Marketing for when the Government must Target the Government: An Abstract (Linda L. Golden, Robert A. Peterson)....Pages 477-478 Rapid Assessment of Customer Marketplace in Disaster Settings through Machine Learning, Geospatial Information, and Social Media Text Mining: An Abstract (Rajiv Garg, Patrick Brockett, Linda L. Golden, Yuxin Zhang)....Pages 479-480 Faith in God versus Faith in Wealth: Belief in a Higher Spiritual Power as a Determiner of Quality of Financial Life: An Abstract (Heejung Park, Saman Zehra)....Pages 481-482 Online Gaming and Maladaptive Behavior: An Abstract (Marlys J. Mason, Ingrid Martin, Alejandra Rodriguez)....Pages 483-484 How Important is the “Time Horizon”?: An Investigation of Financial Well-Being: An Abstract (Heejung Park)....Pages 485-485 Leveraging a Sustainable Supply Chain Orientation in Marketing Communication (Daniel J. Flint, Paola Signori, Susan L. Golicic)....Pages 487-498 Consumers’ Attitude and Intention to Purchase toward Bio-Based Products: An Abstract (Ivan Russo, Ilenia Confente, Daniele Scarpi, Benjamin Hazen)....Pages 499-500 The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research: An Abstract (Joya A. Kemper, Paul W. Ballantine, Michael Hall)....Pages 501-501 Toward Adolescents’ Digital Identity Profiles: A Comparison between Quantitative and Qualitative Analysis (Romain Sohier, Joël Brée)....Pages 503-516 Investigating the Tech-Savvy Consumer: An Abstract (Esther Swilley)....Pages 517-518 The Cognitive Structure of Online Brand Choice: An Exploratory Study (Arunima Rana, Anil K. Bhat, Leela Rani)....Pages 519-532 Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust: An Abstract (Pelin Bicen, Naveen Gudigantala)....Pages 533-534 Cheap vs. Substantive CSR Talk among Global Retailers: An Abstract (Ralitza Nikolaeva, Marco Visentin)....Pages 535-536 The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees: An Abstract (Haw-Yi Liang, En-Yi Chou, Jiun-Sheng Chris Lin)....Pages 537-537 Accommodation Market Labels and Customers Reviews: An Abstract (Christine Pitt, Theresa Eriksson, Kirk Plangger, Amir Dabirian)....Pages 539-540 What Makes Digital Content Influential? A Comparison of Celebrities and Influencers: An Abstract (Kirsten Cowan, Laura Hunt)....Pages 541-541 Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms, and Intrinsic Religiosity (Marco Escadas, Marjan S. Jalali, Minoo Farhangmehr)....Pages 543-552 The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability: An Abstract (Mark Pritchard, James Avey, Stephen Conroy, Tisha Emerson)....Pages 553-554 Is there Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the Field: An Abstract (Nieves García-de-Frutos, José Manuel Ortega-Egea)....Pages 555-556 Incongruity between Judgment and Action in Business Student Ethics: Multinational Research: An Abstract (Arturo Z. Vasquez-Parraga, Ngoc Pham, Miguel Sahagun, Nataly Guinez, Christian Mellado, Niria Goni-Avila)....Pages 557-558 Crowdfunding Practices for Social Projects: An Experiment of Co-Creation (Rafael Lucian, Marta Bicho)....Pages 559-568 Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations: Policy and Practice: An Abstract (Robert E. McDonald, John Masselli)....Pages 569-570 Responsible Consumption during Crisis: Consumer Impulsiveness and Purchase Behavior in Emerging Markets: An Abstract (Ana Carina Castagna, Diego Costa, Márcia Maurer Herter)....Pages 571-572 Evaluating Customer Special Requests (Sijun Wang, Sharon E. Beatty, Betsy Holloway)....Pages 573-579 Managing Customer-to-Customer Interaction in Group Service Encounters: An Abstract (Linda W. Lee, Edward Boon, Ian P. McCarthy)....Pages 581-582 Ambient Scent’s Effects in Sensory Service Marketing: An Abstract (Anna Girard, Marko Sarstedt, Marcel Lichters)....Pages 583-584 Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived Value, Benefits, and Barriers (Markos Tsogas, Marina Kyriakou)....Pages 585-594 An Assessment of the Relationships between Attitudes toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in US Consumers: An Abstract (Ming Wang, Lori Rothenberg, Delisia Matthews)....Pages 595-596 Communal Narcissists “Go Green” to Enhance their Social Status: An Abstract (Iman Naderi)....Pages 597-598 “Sharing is Caring”: About Personal Values Driving Environmentally Friendly Behavior (Sarah Selinka, Vanessa Reit, Natalie de Jong)....Pages 599-609 Simplified Nutritional Labels Reduce Calorie of Purchases in a Cafeteria: An Abstract (Amanda Pruski Yamim, Carolina O. C. Werle, Olivier Trendel)....Pages 611-612 When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment: An Abstract (Ali Besharat, Gia Nardini)....Pages 613-614 Does Satisfaction Mediate the Relationship between Quality Constructs in Ongoing Supplier Relationships? An Abstract (Juan Carlos Sosa Varela, Göran Svensson)....Pages 615-616 An Approach on Place Attachment, Involvement and Behavioural Intentions in Iberian Marketing Contexts: The Case of Galicia-North Portugal Euroregion: An Abstract (Bruno Sousa, Cláudia Simões)....Pages 617-617 Increasing Awareness and Reputation of Merck S.A. Portugal through Employee Advocacy (Heidi Sonne, João Guerreiro, Bruno Wohlschlegel)....Pages 619-633 Sustainability Marketing Strategies: How Self-Efficacy and Controllability can Stimulate Pro-Environmental Behaviors for Individuals: An Abstract (Marilyn Giroux, Frank Pons)....Pages 635-636 Relevance of Digital Marketing Skills for Marketers: An Abstract (Ekant Veer, Angela Dobele)....Pages 637-637 Toward an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit (Hui-Ling Huang, Yue-Yang Chen)....Pages 639-650 Interfirm Trust between Emerging Markets: Chinese Firms in Africa: An Abstract (Esi A. Elliot, Zhen Zhu, Fei-Ling Wang)....Pages 651-651 Sub-Saharan African Culture and Entrepreneurial Activities: A Ghanaian Perspective: An Abstract (William K. Darley, Charles Blankson)....Pages 653-654 The Making of the Zou Chuqu Strategy at the Marketing Level: An Abstract (Claude Chailan, Dominique Mazé, Otto Regalado Pezua)....Pages 655-656 The Effect of Narrative Believability on Persuasiveness and Purchase Intention: An Abstract (Mario L. Cassar, Albert Caruana, Jirka Konietzny, Raeesah Chohan)....Pages 657-657 When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes, and Trust: An Abstract (Jean-Éric Pelet, Basma Taieb)....Pages 659-660 Developing Trust among Chinese Social Media Users through Experience: An Abstract (Long Zhang, Alma Mintu-Wimsatt, Bo Han)....Pages 661-662 Market Turbulence as Moderator between Customer Orientation and Firm Performance: An Abstract (Gavriel Dahan, Aviv Shoham)....Pages 663-664 The Differences between Internationalization of SMEs with Brand Names and those without Brand Names: An Abstract (Byoungho Jin, Hyeon Jeong Cho)....Pages 665-666 Understanding Involvement of Luxury Gift Givers: An Abstract (Ulrich Paschen, Jeannette Paschen, Matthew Wilson, Theresa Eriksson)....Pages 667-668 Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies: An Abstract (Carmela Donato, Matteo De Angelis, Cesare Amatulli)....Pages 669-669 Social Media Engagement with Luxury Brands: An Exploratory Study: An Abstract (Iryna Pentina, Véronique Guilloux, Holly Baumgartner, Ellen Pullins)....Pages 671-672 Face-Saving, Materialistic, and Ethical Values as Related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods: An Abstract (Joy M. Kozar, Shuyi Huang)....Pages 673-674 The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association: An Abstract (Diana Davila, Tonatiuh Mendoza)....Pages 675-675 Activating Multiple Facets of the Self: How Self-