Fighting the banana wars and other Fairtrade battles : how we took on the corporate giants to change the world

It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that has revolutionized the way we shop. As Harriet Lamb, director of the Fairtrade Foundation, explains in this fascinating story, Fairtrade is about a better deal for workers and famers in the developing world. It's about making sure the food on our plates and shirts on our backs don't rob people in other countries of the means to feed or clothe themselves. She explores the journey, through an often unjust system, that Fairtrade items make from farm to consumer, and she uncovers the shocking cost of our demand for cheaper food. A gripping account of the campaigns and successes of the Fairtrade movement by the Director of Fairtrade in BritainIt started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that has revolutionised the way we shop.As Harriet Lamb, Director of the Fairtrade Foundation, explains in this fascinating story, Fairtrade is about a better deal for workers and famers in the developing world. It's about making sure the food on our plates, and shirts on our backs, don't rob people in other countries of the means to feed or clothe themselves. She explores the journey, through an often unjust system, that Fairtrade items make from farm to consumer. And she uncovers the shocking cost of our demand for cheaper food.There is much still to be done. But by hard work and high ideals, Fairtrade is starting to transform the lives of over 7 million farmers, workers and their families, and is a powerful symbol of how extraordinary change can be achieved against all the odds - by us all. It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that has revolutionised the way we shop. As Harriet Lamb, Chief Executive of Fairtrade International, explains in this extensively revised and updated edition of her inspirational book, Fairtrade is about a better deal for workers and famers in the developing world. It's about making sure the food on our plates, and shirts on our backs, don't rob people in other countries of the means to feed or clothe themselves. She explores the journey, through an often unjust system, that Fairtrade items make from farm to consumer. And she uncovers the shocking cost of our demand for cheaper food. There is much still to be done. But by hard work and high ideals, Fairtrade is starting to transform the lives of over 7 million farmers, workers and their families, and is a powerful symbol of how extraordinary change can be achieved against all the odds - by us all. It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that has revolutionised the way we shop. As Harriet Lamb, Director of the Fairtrade Foundation, explains in this fascinating story, Fairtrade is about a better deal for workers and famers in the developing world. It's about making sure the food on our plates, and shirts on our backs, don't rob people in other countries of the means to feed or clothe themselves. She explores the journey, through an often unjust system, that Fairtrade items make from farm to consumer. And she uncovers the shocking cost of our demand for cheaper food. There is much still to be done. But by hard work and high ideals, Fairtrade is starting to transform the lives of over 7 million farmers, workers and their families, and is a powerful symbol of how extraordinary change can be achieved against all the odds - by us all Its campaigns have placed Fairtrade goods at the heart of supermarket shelves, from bananas and coffee beans to cotton and chocolate. As Harriet Lamb, Director of the Fairtrade Foundation, explains, Fairtrade is about a better deal for workers and farmers in the developing world. And she uncovers the shocking cost of our demand for cheaper food. This insider's account of the Fairtrade movement describes the campaigns that have placed Fairtrade goods in the middle of the supermarket shelves and forced big retailers to change their policies. The author asks what difference Fairtrade has made to poor farmers and charts the journeys our food makes on its way to our trolley In 2002, my two children spent the cold February half-term holiday at their grandparents in the Somerset countryside, playing with their dog and getting very muddy.