Field Guide: How to Be a Fashion Designer : How to Be a Fashion Designer

This book is the first basic guide for aspiring fashion designers. It fully explains the fundamental concepts surrounding the business of fashion design from both a creative and marketing perspective. Designed as a flow chart, the book walks the reader through the steps necessary when developing a collection and highlights the key points in the process, from the genesis of an idea through to the production of a final design. A complete reference, this book also includes a listing of the major fashion schools around the world, and illustrates the paths taken by some of the most distinguished designers that got them where they are today. Эта книга является первым основным ориентиром для начинающих модельеров. Это в полной мере объясняет фундаментальные понятия окружающих бизнес дизайна одежды, как с творческой и маркетинговой точки зрения. Задуманный как блок-схемы, в книге идет читателя через ряд шагов, необходимых при разработке коллекции и подчеркивает ключевые моменты в процессе, от изначальной идеи до подготовки окончательного дизайна. Полный справочник, эта книга также включает в себя список основных школ моды по всему миру, а также показаны пути, предпринятые некоторыми из самых выдающихся дизайнеров, которые получили их, где они сегодня. Cover Title CONTENTS PREFACE THE WORLD OF FASHION WHAT IS FASHION? REASONS AND PURPOSES OF DRESS ORIGIN AND EVOLUTION OF FASHION Aristocratic Fashion Centennial Fashion Open Fashion ORGANIZATION OF THE CURRENT FASHION SYSTEM Haute Couture Prît-À-Porter Sportswear Large-scale distribution The world of luxury GLOSSARY DEVELOPMENT PROCESS REFERENCES THE SKETCHBOOK SILHOUETTES AND LINES COLOR MATERIALS AND FABRICS Fibers Fabrics Accessories CONCEPT BOOK OR THEMATIC PANELTHE FASHION FIGURE Proportions Poses Representation techniques TECHNICAL SPECIFICATION THE PATTERN THE MOULAGE THE TEST GARMENT THE PROTOTYPE GLOSSARY PRODUCTION CHAINS OF PRODUCTION PURCHASE OF RAW MATERIALS Textile fairs Purchasing alternatives The suppliers TEXTILE ENNOBLING Dyeing Bleaching Prints Dressings COLLECTION OF SAMPLES Pattern grading CALCULATION OF COSTS PRODUCTION WAREHOUSE CALENDAR PRODUCTION MANAGEMENT GLOSSARYSALES AND DISTRIBUTION SALES PROCESS The agent or sales representative Presentation of the collection Making the sale Post-sales service and penalizations DISTRIBUTION The multi-brand store The single-brand store Large department stores Outlets Supermarkets and hypermarkets Catalog sales Street markets The website GLOSSARY COMMUNICATION FASHION AND COMMUNICATION PROCESSES AND AGENTS The press office Public relations The advertising agency Celebrities INSTRUMENTS OF COMMUNICATIONInstruments of institutional communiction SEASONAL INSTRUMENTS OF COMMUNICATION MEDIA The press Television and radio Exterior advertising GLOSSARY RECOMMENDED READING DIRECTORY OF FASHION DESIGN SCHOOLS Annotation This book is the first basic guide for aspiring fashion designers. It fully explains the fundamental concepts surrounding the business of fashion design from both a creative and marketing perspective. Designed as a flow chart, the book walks the reader through the steps necessary when developing a collection and highlights the key points in the process, from the genesis of an idea through to the production of a final design. A complete reference, this book also includes a listing of the major fashion schools around the world, and illustrates the paths taken by some of the most distinguished designers that got them where they are today Introduces and explains the fundamental concepts surrounding the business of fashion design from both a creative and a marketing perspective