Fender : 75 years

Ubiquitous in the music world, Fender ® guitars and amplifiers are also icons in popular culture, their shapes and sounds instantly recognizable. Authoritatively written and lavishly illustrated, Fender 75 Years is the officially licensed anniversary celebration of the company and its legendary instruments. Originating in Leo Fender’s modest radio and amplifier repair shop in Fullerton, California, Fender Musical Instrument Corporation went on to become the world’s preeminent name in musical instruments. Today, Fender’s guitars, amplifiers, and script logo are recognizable even to those with only a casual interest in music. From Fender’s first instrument—a 1946 lap steel guitar—to Leo Fender ’s groundbreaking early six-string guitar designs like the Esquire that set the standard for the electric guitar explosion to follow, author Dave Hunter traces Fender’s entire history to the present . All the innovations and landmark models are here, as well as legendary players who became synonymous with Fender instruments across musical genres. In addition to the instantly recognizable Telecaster ® and Stratocaster ®, Hunter examines Fender’s legendary offset guitars like the Mustang ® , Jazzmaster ® , and Jaguar ®, and such lesser-known models as the Marauder, Coronado, BroncoTM, and more. The Jazz Bass ® and Precision Bass ® also feature, as do Fender’s acoustic guitars and workhorse amplifiers like the Bassman ® , Twin Reverb ® , and Princeton ®, to name a few. Along the way, readers get in-depth scoops on the relationships dozens of players have enjoyed with Fender: rock ’n’ roll pioneers like Hank Marvin and James Burton ; classic-rock icons like Jimi Hendrix and Eric Clapton ; blues legends Bonnie Raitt , Stevie Ray Vaughan , and Buddy Guy ; alt-rock gods J Mascis and Kurt Cobain ; more recent guitar heroes like Courtney Barnett, beabadoobee, and H.E.R. ...the list goes on. In addition, Hunter explores the work of the award-winning Fender Custom Shop and the guitars produced there. Illustrated throughout with rare images from company archives, Fender 75 Years treats readers to rare behind-the-scenes views of the shop floor throughout the years, studio imagery of the guitars, rare period advertising and brochures, and performance images of Fender players. It’s the definitive look at the Fender’s first three-quarters of a century and a must-have for every guitar enthusiast. Ubiquitous in the music world, Fender guitars and amplifiers are also icons in popular culture, their shapes and sounds instantly recognizable. Authoritatively written and lavishly illustrated, Fender 75 Years is the officially licensed anniversary celebration of the company and its legendary instruments. Originating in Leo Fender's modest radio and amplifier repair shop in Fullerton, California, Fender Musical Instrument Corporation went on to become the world's preeminent name in musical instruments. Today, Fender's guitars, amplifiers, and script logo are recognizable even to those with only a casual interest in music. From Fender's first instrument--a lap steel guitar produced in 1946--to founder Leo Fender 's groundbreaking early six-string "Spanish-style" guitar designs like the Esquire that set the standard for the electric guitar explosion to follow, author Dave Hunter traces Fender's entire history to the present . All the innovations and landmark models are here, as well as legendary players who became synonymous with Fender instruments across musical genres. In addition to the instantly recognizable Telecaster and Stratocaster , Hunter examines Fender's line of legendary offset guitars like the Mustang, Jazzmaster, and Jaguar , and bygone models such as the Marauder, Coronado, Bronco, and more. The Jazz Bass and Precision Bass also feature, as do Fender's acoustic guitars and workhorse tube amplifiers like the Bassman, Twin Reverb, and Princeton , to name a few. Along the way, readers will get in-depth scoops on the relationships dozens of players have enjoyed with Fender: rock 'n' roll pioneers like Hank Marvin and James Burton ; classic-rock icons like Jimi Hendrix , David Gilmour , and Eric Clapton ; blues legends Bonnie Raitt , Stevie Ray Vaughan , and Buddy Guy ; alt-rock gods J Mascis and Kurt Cobain ...the list goes on. In addition, Hunter explores the work of the award-winning Fender Custom Shop and the wares produced there. Illustrated throughout with rare images from company archives, Fender 75 Years treats readers to rare behind-the-scenes views of the shop floor throughout the years, as well as studio imagery of the guitars, rare period advertising and brochures, and performance images of Fender players. It's the definitive look at the Fender's first three-quarters of a century and a must-have for the shelf of any guitar enthusiast. "Fender's guitars, amplifiers, and script logo are recognizable even to those with a passing interest in music. Beginning with Leo Fender's groundbreaking early guitar designs that set the standard for the electric guitar explosion to follow, Fender 75 Years explores Fender's entire history--all the innovations, landmark models, and legendary players who became synonymous with Fender. In addition to the instantly recognizable Telecaster and Stratocaster, author Dave Hunter examines legendary Fender guitars like the Jazzmaster and Jaguar, the Jazz Bass and Precision Bass, acoustic guitars, and workhorse amplifiers like the Bassman, Twin Reverb, and Princeton, to name a few. Along the way, there are in-depth scoops on the award-winning Fender Custom Shop and the relationships that famous players have enjoyed with Fender, including Jimi Hendrix, Bonnie Raitt, Kurt Cobain, and so many more. Illustrated throughout with rare archival images from company archives and created with their full cooperation, Fender 75 Years also features rare period advertising and performance images. It's the definitive history and a must-have for guitar enthusiast"--Publisher's description Cover Contents INTRODUCTION CHAPTER 1: California Dreamin’: Young Leo Fender and the Radio Store CHAPTER 2: Wood, Wire & Steel: The Birth of Fender Electric Instrument Co. CHAPTER 3: Twang Comes to Town: The Telecaster Arrives CHAPTER 4: Radical Curves: The Stratocaster and the Precision Bass CHAPTER 5: The Need for Tweed: Fender Amps of the Fifties CHAPTER 6: All That Jazz: Offset Guitars and Upmarket Advertising CHAPTER 7: Surf’s Up: Tolex Amps, Reverb, and Evolving Guitars CHAPTER 8: Executive Order: The Mustang Debuts and CBS Comes Knocking CHAPTER 9: Feelin’ Groovy: Pianos, Pedals, and Psychedelic Guitars CHAPTER 10: Saved by the Bill: Declining Quality and a Management Buyout CHAPTER 11: Hot Rod Rock: The Custom Shop and Relic Guitars CHAPTER 12: Border Song: Fender Amps Roar Back CHAPTER 13: Pro Shop: Vintage Reissues and Modern Masterpieces CHAPTER 14: Future Perfect: The Next 75 Years REFERENCES IMAGE CREDITS AUTHOR BIO, ACKNOWLEDGMENTS INDEX A B C D E F G H J K L M N O P R S T U V W Y Gorgeously illustrated and authoritatively written, Fender 75 Years is the officially licensed celebration of the legendary brand's landmark anniversary, covering all of Fender's iconic guitars, amps, and basses