Feitas para durar

Este Livro Não Aborda Líderes Carismáticos E Visionários. Não Trata De Conceitos De Produtos, Nem De Insights De Mercado Visionários. Não Fala Simplesmente Sobre Como Ter Visão Corporativa. Este Livro Se Refere A Algo Imensamente Mais Importante, Duradouro E Substancial. Este Livro Aborda As Empresas Visionárias. Assim Escrevem Jim Collins E Jerry I. Porras Em Seu Livro Inovador Que Destrói Mitos, Traz Novas Perspectivas E Orienta De Forma Prática Aqueles Que Desejam Construir Empresas Que Se Tornarão Referência E Sobrepujarão O Tempo. Baseados Em 6 Anos De Pesquisa Na School Of Business De Stanford, Collins E Porras Utilizaram 18 Empresas Excepcionais E Duradouras — Que Têm Idade Média De 100 Anos E Superam O Mercado De Ações Por Um Fator De 15 Desde 1926 — E As Compararam Diretamente Com Suas Melhores Concorrentes. Eles Investigaram As Empresas Desde Seus Primórdios Até A época Da Pesquisa — Por Todos Os Seus Estágios: Startups, Empresas Medianas E Grandes Corporações. No Processo, Os Autores Perguntaram: O Que Diferencia As Empresas Legitimamente Expressivas Das Outras? O Que Separa General Electric, 3m, Merck, Wal-mart, Hewlett-packard, Walt Disney E Philip Morris De Suas Concorrentes? Como, Por Exemplo, A Procter & Gamble, Que Começou Sua Jornada Substancialmente Atrás Da Concorrente Colgate, Acabou Dominando O Setor? Como A Motorola Conseguiu Transcender Sua Atividade De Reparos De Baterias E Integrar O Ramo De Comunicações, Enquanto A Zenith Nunca Conseguiu A Supremacia Em Nada Além De Televisores? Como A Boeing Destronou A Mcdonnell Douglas Como Melhor Companhia De Aviões Comerciais — Qual Foi Seu Algo A Mais? Ao Responder Essas Questões, Collins E Porras Ultrapassam O Obstáculo De Termos Em Voga E Outros Modismos Administrativos, E Descobrem Características Atemporais Que Distinguem Fortemente As Empresas Excepcionais. Eles Também Inspiram Todos Os Executivos E Empresários A Destruir A Ideia Amplamente Aceita, E Tão Falaciosa, De Que Apenas Líderes Carismáticos Constroem Empresas Visionárias. Repleto De Exemplos Específicos E Organizado Com Base Em Um Quadro Coerente De Conceitos Facilmente Aplicáveis Por Gestores E Empresários De Todos Os Níveis, Feitas Para Durar é O Mapa Para Se Chegar à Formação De Empresas Que Prosperarão Ao Longo Do Próximo Século, Ao Infinito E Além. Elogios A Feitas Para Durar: Um Dos Estudos Corporativos Mais Reveladores Desde In Search Of Excellence. — Kevin Maney, Usa Today Se Estiver Procurando Um Estudo Histórico Fascinante Sobre Os Fatores Que Possibilitaram O Alto Dinamismo De Algumas Empresas Atuais, Este Livro é Para Você! — Brian Dumaine, Fortune Feitas Para Durar é Um Livro Atípico — Uma Pesquisa Minuciosa Com Conclusões Que Desafiam O Senso Comum... Vale A Leitura Principalmente Pelos Que Estão Tentando Revigorar As Maiores Empresas De Nossa Nação. — Richard J. Tofel, Wall Street Journal Em Feitas Para Durar, Collins E Porras Apresentam Uma Análise Racional E Brilhante E, Como Se Não Bastasse, O Caminho Das Pedras Para A Excelência Corporativa. Leitura Obrigatória. — Warren Bennis

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor even is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write James C. Collins and Jerry I. Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.

Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies — they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 — and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"

What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant inanything other than TVs? How did Boeing unseat McDonnell-Douglas as the world's best commercial aircraft company — what did Boeing have that McDonnell-Douglas lacked?

By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished outstanding companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

Fundamentally altering the way the executives think about long-term success, Built to Last has become a bible among CEOs and managers at prestigious corporations the world over.

'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.'So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked:'What makes the truly exceptional companies different from other companies?'What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond. April of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Personal Finance book of all time. And although 25 years have passed since Rich Dad Poor Dad was first published, readers will find that very little in the book itself has changed — and for good reason. While so much in our world is changing a high speed, the lessons about money and the principles of Rich Dad Poor Dad haven’t changed. Today, as money continues to play a key role in our daily lives, the messages in Robert Kiyosaki’s international bestseller are more timely and more important than ever. Milestones While there is a milestone to commemorate — and a new section in the book on Why Milestones Are Important — preserving the integrity of the original content is testimony to the fact that this book has truly stood the test of time. The sidebars throughout the book (that were updated for the 20-year anniversary edition) have been updated again, but the core principles that parents and grandparents — those who embraced Robert’s story and messages 25 years ago — are sharing them with new generations who have found that its timeless wisdom and no-nonsense lessons can be applied to anyone’s life and their vision for a future that includes taking control of their finances. People of all cultures and countries celebrate milestones. We use them to measure time, mark progress, reflect on the lessons we’ve learned, and celebrate accomplishments... and they give meaning to our life’s journey. They are a way that we integrate past, present, and future... looking back at where we started, where we are today... and the promise of all that the future can hold. Se seu vizinho, cunhado ou amigo lhe disser que acabou de comprar uma ao de determinada empresa por R$10, e voc perguntar por que ele pagou esse valor, existe uma enorme probabilidade de Olhar para voc com cara de paisagem. Fingir que no entendeu a pergunta. Alegar que comprou porque algum disse que subir. Afirmar que foi barato, sem saber explicar o porqu. Dizer que no sabe. Todas as anteriores. Todos os dias, milhares de participantes negociam aes na bolsa de valores sem qualquer critrio de avaliao. Compram e vendem com base em simples apostas sobre o que acham que acontecer. Uma notcia ruim far o mercado cair? Uma notcia boa elevar o valor das aes? muito comum, aps uma divulgao de lucros extraordinrios, ver as aes da empresa carem ou, aps uma divulgao de prejuzos, as aes subirem. Por que isso acontece? Tudo depende da expectativa criada pela empresa no mercado. Se era a de lucrar R$1 bilho e lucra R$900 milhes, mesmo sendo um bom lucro, no era o esperado e suas aes tendero a cair. Neste livro, Jos Kobori ensina os conceitos bsicos de avaliao de empresas para que o leitor constate que o valor de uma ao nada mais do que os lucros que a empresa provavelmente produzir no futuro. Ao concluir a leitura, voc ter confiana para investir em aes e tornar-se scio dos melhores negcios do mercado, com segurana e rentabilidade. Aclamado Psicólogo Clínico, Jordan Peterson Tem Influenciado A Compreensão Moderna Sobre A Personalidade E, Agora, Se Transformou Em Um Dos Pensadores Públicos Mais Populares Do Mundo, Com Suas Palestras Sobre Tópicos Que Variam Da Bíblia, às Relações Amorosas E à Mitologia, Atraindo Dezenas De Milhões De Espectadores. Em Uma Era De Mudanças Sem Precedentes E Polarização Da Política, Sua Mensagem Franca E Revigorante Sobre O Valor Da Responsabilidade Individual E Da Sabedoria Ancestral Tem Ecoado Em Todos Os Cantos Do Mundo. Bem-humorado, Surpreendente E Informativo, Dr. Peterson Nos Conta Por Que Meninos E Meninas Andando De Skate Devem Ser Deixados Em Paz, Que Terrível Destino Aguarda Aqueles Que Criticam Com Muita Facilidade E Por Que Você Sempre Deve Acariciar Gatos Ao Encontrar Um Na Rua. O Que O Sistema Nervoso Das Humildes Lagostas Tem A Nos Dizer Sobre A Relação Entre Manter As Costas Eretas (e Os Ombros Para Trás) E O Sucesso Na Vida? Por Que Os Antigos Egípcios Veneravam A Capacidade De Atenção Como Seu Deus Mais Supremo? Que Terríveis Caminhos As Pessoas Percorrem Quando Se Tornam Ressentidas, Arrogantes E Vingativas? Neste Livro, Ele Oferece Doze Princípios Profundos E Práticos Sobre Como Viver Uma Vida Com Significado. Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?" Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, "Built to Last" provides a master blueprint for building organizations that will prosper long into the 21st century and beyond Presenting new insight into such companies as 3M, Walt Disney, and General Electric, a study on what makes companies successful examines their flexibility, ideology, and strong purpose