Feeding the media beast : an easy recipe for great publicity

Everyday millions of people interact with the news media and yet most of them are completely unaware of the rules of the game. The results are predictable: a few benefit from the most powerful marketing force on the planet, some suffer serious damage, others don't maximize their opportunities and the majority of folks are left wondering how they can grab a piece of the publicity prize. Their success (or lack thereof) would be so much different if only they understood the rules of the game they are playing - or having played because they don't know where to begin. This work addresses a fundamental need of all CEO's, marketing directors, politicians and other leaders: "How can I safely harness the power of the news media to send my message to the public?". It provides the answer to this question through a powerful methodology that demystifies the media process The Great Myth About The News Business Is That It Is Unpredictable. To Most People, It Just Doesn't Make Any Sense. Yet There Are Simple, Logical, Amazingly Reliable Rules That Guide The Publicity Process. All Journalists Are Subject To Them Whether They Work For The New York Times Or Your Local Television Station. Never Heard About These Media Rules? Don't Feel Too Bad. Feeding The Media Beast Is The First Book Ever To Uncover The Basic Tenets That Control News Exposure - Good And Bad. What Once Seemed So Confusing Is About To Become Crystal Clear. You Can Use A Systematic Approach To Get The High-octane Publicity You Desire While Greatly Reducing That Chance Of Getting Hurt By Negative Press. These 12 Simple Rules Cover Everything You Need To Know From Getting A Reporter's Undivided Attention, To Looking Brilliant In The Interview, To Avoiding The Pitfalls That Swallow Up Anyone Who Doesn't Know The Rules Of The Game.--jacket. The Nature Of The Beast -- The Rule Of Difference -- The Rule Of Emotion -- The Rule Of Simplicity -- The Rule Of Preparation -- The Rule Of Easy -- The Rule Of Repetition -- The Rule Of Resource -- The Rule Of Invention -- The Rule Of Timing -- The Rule Of Ego -- The Rule Of Balance -- The Rule Of Ambush. Mark Mathis. "The great myth about the news business is that it is unpredictable. To most people, it just doesn't make any sense. Yet there are simple, logical, amazingly reliable rules that guide the publicity process. All journalists are subject to them whether they work for the New York Times or your local television station. Never heard about these Media Rules? Don't feel too bad. Feeding the Media Beast is the first book ever to uncover the basic tenets that control news exposure - good and bad.". "What once seemed so confusing is about to become crystal clear. You can use a systematic approach to get the high-octane publicity you desire while greatly reducing that chance of getting hurt by negative press. These 12 simple rules cover everything you need to know from getting a reporter's undivided attention, to looking brilliant in the interview, to avoiding the pitfalls that swallow up anyone who doesn't know the rules of the game."--BOOK JACKET. Contents 8 Acknowledgments 10 Introduction 12 Chapter 1 18 Chapter 2 40 Chapter 3 58 Chapter 4 78 Chapter 5 98 Chapter 6 122 Chapter 7 142 Chapter 8 166 Chapter 9 190 Chapter 10 212 Chapter 11 230 Chapter 12 252 Chapter 13 274 Epilogue 300