Fast track English : [ein neuer Sprachkurs des Westdeutschen Rundfunks im Medienverbund] [4,1], The business world

Wer es sich zum Ziel gesetzt hat seine Englischkenntnisse in den Bereichen Wirtschaft und Handel auszubauen, trifft mit diesem Sprachkurs die richtige Wahl. Das Lehrbuch hilft jedem Leser dabei, seine kommunikativen Fähigkeiten in der Wirtschaft oder im Geschäftsleben zu festigen. Behandelte Themen sind unter anderen: Börsenhandel, Telekommunikation und Werbung. Durch die geschickte Aufteilung in 13 Lektionen, jeweils unterteilt in 5 Module werden sowohl Wörter/ Wendungen und Hörverständnisübungen als auch optische Elemente bestmöglich aufgezeigt und somit ein angenehmes und erfolgreiches Lernen garantiert. Front Cover Titel Impressum Vorwort Contents 1 Retail and wholesale 1A: Buying and selling 1B: Day-to-day business 1C: David Novell - managing the family business 1D: Troubleshooter starts up in business 1E: Have you got what it takes? 2 A variety of firms 2A: Four types of business 2B: Working at Empire Property Services Ltd 2C: Hugh Pierce - helping young people in business 2D: Troubleshooter advises a young photographer 2E: A profit and loss forecast 3 Technology at work 3A: How magazines are produced 3B: Improving the office 3C: Ted Roffey - adapting to technological change 3D: Troubleshooter updates his office 3E: Some definitions of success 4 Banking 4A: Advising business customers 4B: Opening a joint account 4C: Pat Daniels - investing in the future 4D: Troubleshooter's mother intervenes! 4E: A letter from a bank 5 Advertising 5A: A variety of media 5B: Chairing a meeting 5C: Andrew Brown - heading the Advertising Association 5D: Troubleshooter launches an advertising campaign 5E: Mineral water 6 Tourism and travel 6A: The hotel business 6B: Booking a holiday 6C: Kevin Poulter - managing the hotel staff 6D: Troubleshooter gets all the credit 6E: Which airport is it? 7 Human resources 7A: Job hunting 7B: Attending an interview 7C: Chris Brown - training to be a manager 7D: Troubleshooter seeks secretary 7E: Reading job advertisements 8 Communications 8A: Handling information 8B: Meeting customers face to face 8C: Linda Metcalfe - organizing trade fairs 8D: Troubleshooter keeps in touch 8E: Working on a PC 9 Distribution 9A: A distribution centre 9B: Buying produce at the farm shop 9C: Brian Nixon and Carol Bushen - distributing stock 9D: Troubleshooter knows when he's not wanted 9E: English tomatoes 10 Export and import 10A: Exporting porcelain 10B: Importing tea 10C: Sam Twining and Rachel John - working for reputable companies 10D: Troubleshooter goes to France 10E: How to make tea 11 The transportation of goods 11A: Carrying goods by road and rail 11B: Moving house 11C: Andy Ingleston - enjoying the challenge 11D: Troubleshooter earns some free samples 11E: Handling perishables 12 Insurance 12A: Insurance for personal and business needs 12B: Enquiring about motor insurance 12C: Phil Hickley - dealing with marine insurance 12D: Troubleshooter is made liable 12E: A letter from an insurance company 13 The City and international trade 13A: Insurance and investment banking 13B: Finding out more about the export business 13C: Roger Miles - feeling positive about the City 13D: Troubleshooter makes a name for himself in the City! 13E: Career goals Module C tapescripts Key to exercises Wordlist Back Cover