Fashion Tech Applied: Exploring Augmented Reality, Artificial Intelligence, Virtual Reality, NFTs, Body Scanning, 3D Digital Design, and More

Provide a more tactile experience for your customers, who won’t even need to physically visit stores while optimizing conventional production processes and eradicating the tenuous tasks that nobody really likes to do. Reevaluate all parts of the value chain. You’ll see the ways technology has been used by fashion brands so far within design, production, marketing, and retail. Then discover the market opportunity that technologies such as 3D printing, augmented reality, and more bring into the chain. Challenge the ways in which you implement basic functions in your own practices. Despite the dominance of brick & mortar stores, digital platforms have emerged to pave the way for more diverse retail experiences with the adoption of technology in the fashion industry. We’re talking about more than just online shopping. Tap into NFTs, online fitting rooms, and tech solutions for better customer acquisition and increased sales. Fashion tech is more than just clothing covered in LEDs. It is the adoption of value chain optimizations, customer experience enhancing tools, and advanced operations management into existing business models. When taken seriously by the industry, it will be the future of how we all sell and purchase our products and interact with them. With a particular focus on apparel, each section of this book will put a lens on the existing conventions practiced in the industry at all stages of the value chain and how the help of technology could completely transform fashion for a more cost efficient, sustainable and time efficient industry. Use augmented reality, virtual reality, NFTs, body scanning, 3D design, and more to completely revolutionize how you approach fashion. Both as a consumer and as an amazing designer! What You'll Learn Become more creative in the way you hack any part of the fashion value chain Spark inspiration for implementations of new technologies in fashion for both customers and designers Adopt and stay forward-thinking by diving into where the industry currently is and where it is going Who This Book Is For Decision makers in fashion corporate companies and emerging fashion brands wondering how to innovate in the saturated fashion market, as well as, fashion students with an interest in building the future of fashion. No prior technology knowledge is needed. Table of Contents About the Authors About the Technical Reviewer Acknowledgments Preface Chapter 1: Introduction to Fashion Technology 1.1. The Fashion Value Chain 1.1.1. Concept Creation and Design 1.1.2. Prototyping and Manufacturing 1.1.3. Marketing and Showcasing/Retail and Distribution 1.1.4. End Customer and End of Life 1.1.5. What the Fashion Value Chain Looks Like Moving Forward 1.2. The Role and Impact of Technology 1.2.1. The Next Industrial Revolution 1.2.2. The Next Wave of Tech 1.3. Definition of Fashion Tech 1.3.1. Front-End Technologies 1.3.2. Back-End Technologies 1.3.3. Fashion Tech Adoption 1.4. Fashion Tech Bingo 1.5. Defining the Market, Consumer, and User 1.6. Chapter Summary Chapter 2: Next Evolution of Design 2.1. Can Anyone Now Become a Designer? 2.1.1. No-Code Designing 2.1.2. Generative Design: Are Computers the Designers? 2.1.3. Hyperreality: 3D Digital Design 2.2. The Role of Design in the Future 2.2.1. Designing Physical Products 2.2.2. Fashion Design: Beyond Physical Products 2.2.3. Insider Perspective: What Fashion Designers Need to Learn for Competitive Advantage. Interview with John Lau, Dean of Academic Strategy at London College of Fashion 2.2.4. Future Design Workforce 2.3. Chapter Summary Chapter 3: Production and the Connected Supply Chain 3.1. Next-Generation Materials 3.2. Sourcing 3.3. The Making 3.4. On-Demand Prototyping and Manufacturing 3.4.1. Insider Perspective: Developing an On-Demand Manufacturing Tech Solution. Interview with Kitty Yeung, Senior Director at Browzwear (Formerly Founder at Fashion Tech Incubation at Microsoft) 3.5. Identifying the Garment: Transparency and Traceability 3.6. End of Life 3.6.1. Disassembly and Recycling 3.6.2. Repair and Upcycling 3.7. Chapter Summary Chapter 4: Marketing: Beyond Physical Realities 4.1. The New Tech Approach 4.1.1. Fashion in Your Living Room 4.1.2. Alternative Online Immersive Experience with AR and AI 4.2. In-Store Marketing 4.2.1. Insider Perspective: Immersive virtual reality experiences at physical stores. Interview with Lorenzo Albrighi, co-CEO and founder at Spin.Fashion 4.3. There’s No Longer the Need for Physical Samples to Sell 4.3.1. Digital and Virtual B2B Showrooming 4.3.2. Insider Perspective: Building Immersive Brand Experiences and Virtual Worlds. Interview with Matthew Drinkwater, Head of the Fashion Innovation Agency 4.3.3. Multiverse Marketing 4.4. Marketing Sustainability and Circularity Tech 4.4.1. Own-Brand Resale Platforms 4.4.2. The Circularity Ingredients 4.5. Chapter Summary Chapter 5: Smart Retail and Stores of the Future 5.1. Redesigning Physical Shopping Experience 5.1.1. Perfecting Fit with In-Store Body Scanning 5.1.2. Designing a Shopping Journey Around Fit 5.1.3. End of the Shopping Journey 5.1.4. Insider Perspective: Transforming the Physical Store Checkout Systems. Interview with Mustafa Khanwala, Founder and CEO at MishiPay 5.2. Redesigning the Online Experience 5.2.1. Virtual Try-On with Filters 5.2.2. Fitting Fashion Tech to Diverse Body Types 5.2.3. Instant Fashion at a Click 5.2.4. The Last Mile 5.2.5. Hyper-personalizing the Online Shopping Experience 5.3. Online-Only Zone: Digital Assets 5.3.1. Buying Digital-Only Garments 5.3.2. Shoppable Virtual Worlds 5.3.3. Overlaying Digital onto the Physical: Creating and Buying in an AR Retail Experience 5.4. Building a Tech-Enabled Retail Platform 5.5. Chapter Summary Chapter 6: Minimum Effort, Maximum Output 6.1. The Winners Are Tech Savvy 6.2. Irrelevancy Is Real 6.3. Upskilling the Future Workforce 6.4. What Happens Next? 6.4.1. Summary of Must-Have vs. Nice-to-Have Technologies in Fashion Brands Glossary Bibliography Index