Fair to middlin' : the antebellum cotton trade of the Apalachicola/Chattahooche [that is Chattahoochee] River Valley

Doing business in the antebellum South required a very delicate balancing act - with the central role in the process played by the coastal merchant. From this vantage point the merchant manipulated the resources from the upriver suppliers and through an intricate economic and banking network provided cotton to the international brokers. It was, in effect, a closed system on each river under the careful control of the coastal merchants. This study focuses on the port of Apalachicola, Florida, and the businessmen who created a chain of international finance and trade in the promotion and distribution of the Old South's major source of income. Fair to Middlin' provides a detailed, highly readable description of a regional antebellum economy in the Apalachicola/Chattahoochee River valley and reinforces the argument that the South was self-sufficient and not dependent on other regions for its food supply. Willoughby explains in fascinating detail how the businessmen associated with the area's cotton trade coped with the poor conditions of transportation, communication, money, and banking. Early regional economies revolved around the rivers that represented the primary transportation arteries for trade in the Old South. Cotton businessmen located along the waterway and on the coast neatly divided the labor necessary to market the region's major source of income. Local money and banking conditions retarded the economic growth of this frontier area, and only the innovations of these coastal businessmen enabled the continuance of this vital trade network. The advent of the railroad shattered this ongoing business arrangement and completely altered the cohesiveness of the river economy. Railroads fundamentally changed the business customs and trade routes so that boundaries of the once separate river economies blurred and eventually faded, gradually leading to an integrated national economy. Explores the livelihood of the regional antebellum economy surrounding the Apalachicola/Chattahoochee River valley and the resulting global impact of this industry This study focuses on the port of Apalachicola, Florida and the business men who lived the trade, flourishing amongst the poor conditions of transportation, communication, money, and banking. Cotton businessmen located along the waterway and on the coast neatly divided the labour necessary to market the region's major source of income. Early regional economics revolved around and grew from the rivers that served as the primary form of transportation, and each patchwork of economy in the antebellum South relied on a different river system and its major transportation artery. Few people truly understand and realize how important cotton was to the world's economy, and no other American export came close to the importance of cotton. This power and success allowed the South to function self-sufficiently, eliminating the need to rely on other regions for goods. It was not until the introduction of the railroad system that these individual river economies blurred and faded into one another, gradually uniting to one integrated national economy. The central role in business in the antebellum South was played by the coastal merchant. This study focuses on the Apalachicola/Chattahoochee River Valley and the businessmen who created a chain of international finance and trade in the production and distribution of cotton.