Facebook marketing: leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them . Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works . Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook! You’ll Learn How To: • Get started fast with Facebook, even if you’re new to it • Develop winning Facebook marketing strategies • Master new best practices for creating “best in class” Facebook pages • Design Facebook ads that drive more clickthroughs at lower cost • Reach customers outside Facebook with Facebook Connect and social plugins • Use images and other media to personalize your presence and engage visitors • Build thriving Facebook communities that promote loyalty and innovation • Market to customers on the move via Facebook mobile apps • Monitor what your customers are saying in real-time • Protect your privacy—and your customers’ privacy, too • Use Facebook Credits social currency to attract new customers and promote product sampling • Track your performance with Facebook Analytics • Prepare to profit from tomorrow’s Facebook trends and innovations

The Easy, Step-by-Step Guide to Facebook Marketing-100% Updated for Facebook’s Newest Features & Best Practices

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic 'page,' but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features-including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!

You’ll Learn How To:

• Get started fast with Facebook, even if you’re new to it

• Develop winning Facebook marketing strategies

• Master new best practices for creating 'best in class' Facebook pages

• Design Facebook ads that drive more clickthroughs at lower cost

• Reach customers outside Facebook with Facebook Connect and social plugins

• Use images and other media to personalize your presence and engage visitors

• Build thriving Facebook communities that promote loyalty and innovation

• Market to customers on the move via Facebook mobile apps

• Monitor what your customers are saying in real-time

• Protect your privacy-and your customers’ privacy, too

• Use Facebook Credits social currency to attract new customers and promote product sampling

• Track your performance with Facebook Analytics

• Prepare to profit from tomorrow’s Facebook trends and innovations

**The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices**Your best customers and prospects are on Facebook: __more than 800,000,000 of them__. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that __works__. __Facebook Marketing, Third Edition__ will help you __plan__ that program, __execute__ it, __measure__ it, and __optimize__ it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers __where they are right now: on Facebook!__ **You’ll Learn How To:**• Develop winning Facebook marketing strategies • Master new best practices for creating “best in class” Facebook pages • Design Facebook ads that drive more clickthroughs at lower cost • Reach customers outside Facebook with Facebook Connect and social plugins • Use images and other media to personalize your presence and engage visitors • Build thriving Facebook communities that promote loyalty and innovation • Market to customers on the move via Facebook mobile apps • Monitor what your customers are saying in real-time • Protect your privacy—and your customers’ privacy, too • Use Facebook Credits social currency to attract new customers and promote product sampling • Track your performance with Facebook Analytics • Prepare to profit from tomorrow’s Facebook trends and innovations Facebook now has 500,000,000 users, and adds 400,000 more every day. For marketers, this represents an immense opportunity. Here, Levy brings together up-to-the-minute insights and techniques for transforming that opportunity into profit. In this updated edition, Levy goes far beyond the basics, covering Facebook's growing portfolio of business-related features, including Facebook Messages, Facebook Deals, Facebook Places, and more "The easy, step-by-step guide to Facebook marketing--100% updated for Facebook's newest features & best practices"--Page 4 of cover