Facebook Marketing: Designing Your Next Marketing Campaign (Que Biz-Tech)

**The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, __Better Results__!**In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the __only__ Facebook business guide you need: your fast, complete blueprint for success. • Learning from the pioneers and avoiding beginner’s mistakes • Developing a winning Facebook marketing strategy • Establishing a presence that starts working fast and grows with you • Designing Facebook ads that drive more clickthroughs at lower cost • Using Facebook Connect and Live Stream Box to reach customers outside Facebook • Monitoring what customers are saying about you in real-time • Communicating more powerfully with widgets and Apps • Addressing privacy concerns • Building communities that promote loyalty and innovation • Using Sweepstakes and other traffic builders • Mastering advanced Facebook marketing tips, tricks, and hacks • Preparing for the future of Facebook Cover......Page 1 Table of Contents......Page 5 Introduction......Page 14 1 From Dorm Room to Boardroom: The Growth of Social Networks......Page 18 The Early Days......Page 22 The Teenage Years......Page 24 Coming into Adulthood......Page 25 2 Getting Around Facebook: The Basics......Page 32 1. Take a Few Minutes to Familiarize Yourself......Page 33 2. Upload a Picture of Yourself......Page 34 3. Fill Out Your Profile Completely......Page 35 5. Import your AOL Instant Messenger (AIM) or Windows Live Buddies......Page 36 6. Upload More Photos......Page 40 8. Send Your First Status Using the Publisher Tool......Page 41 10. Start Interacting with Your Friends......Page 42 Home Page Feed......Page 43 Comments and Likes......Page 45 Publisher Tool......Page 46 Photos......Page 48 Videos......Page 49 Pages and Groups......Page 50 Notes......Page 51 Search......Page 52 Friends Tab......Page 54 Settings Tab......Page 55 3 Establishing a Corporate Presence......Page 58 Facebook: Personal or Professional?......Page 59 Getting Started......Page 60 Facebook Pages......Page 61 Getting Started with Your Facebook Page......Page 62 Email Signature......Page 71 Twitter......Page 72 Facebook......Page 73 Company Website......Page 74 Google AdWords......Page 75 Facebook Groups......Page 76 Page or Group: Which One?......Page 78 Share Specific Content......Page 79 Create Specific Content......Page 80 Simply Engage......Page 81 Should You Police Your Community?......Page 82 4 Extending Facebook into the Interwebs: The Power and Reach of Facebook Connect......Page 84 Using Facebook Connect for Commenting......Page 85 Sharing Stories into Your Stream with Facebook Connect......Page 86 Recent Friend Activity......Page 88 Using Facebook Connect as a Single Sign On......Page 89 Creating a Personalized Experience with Facebook Connect......Page 90 Integrating Chat Using the Live Feed......Page 91 Not Just for the Web......Page 93 Summary......Page 94 5 Facebook Advertising: How and Why You Should Be Using It......Page 96 Common Reasons for an Ad to be Rejected......Page 97 1. Design Your Ad......Page 99 2. Target Your Audience......Page 101 3. Create a Campaign and Set Pricing......Page 103 4. Review and Submit......Page 104 Analyzing Performance......Page 105 Summary......Page 106 6 Extending the Experience with Facebook Apps......Page 108 Finding Facebook Applications and Navigating the Directory......Page 110 Reviewing and Adding an Application......Page 113 Managing Your Applications......Page 116 Installing the Developer Application......Page 118 Completing the Application Configuration Form......Page 119 Summary......Page 120 7 Addressing Privacy Concerns......Page 122 The Two Faces of Privacy on Facebook......Page 123 Single Facebook Profile......Page 124 Not Mixing Personal and Work......Page 125 Personal Privacy Settings......Page 126 Pages Privacy Settings......Page 133 Group Privacy Settings......Page 136 Facebook’s Privacy Policy......Page 137 Summary......Page 138 8 Developing a Facebook Marketing Strategy......Page 140 Designing a Community Building Strategy......Page 142 Designing a Promotions Strategy......Page 147 The Importance of Measurement......Page 149 Facebook Insights......Page 150 Facebook Advertising......Page 151 Web Analytics......Page 153 Marketing Software......Page 154 Summary......Page 155 9 Using Facebook to Develop Communities......Page 158 Building a Community for Your Company, Product, or Service......Page 160 Upload Photos......Page 161 Upload Videos......Page 162 Ask Questions......Page 163 Provide Exclusives......Page 164 Building an Internal Community......Page 165 Building a Personal Community......Page 166 Connect Often......Page 167 Be a Connector......Page 168 Use Lists......Page 169 Building a Community Around a Hobby or Interest......Page 170 Summary......Page 172 10 Best in Class......Page 174 Volkswagen......Page 175 Trust Agents......Page 176 Microsoft Office......Page 177 Gary Vaynerchuk......Page 179 Barack Obama......Page 180 Jonas Brothers......Page 182 Gavin Newsom......Page 183 Vin Diesel......Page 185 The Ellen DeGeneres Show......Page 186 Mashable......Page 188 Lessons Learned from the “Best in Class”......Page 190 11 Shaking the Crystal Ball: What’s Next for Facebook......Page 194 Going Public......Page 195 Acquisitions......Page 196 Integrating More Professionalism......Page 198 Dashboard Customization......Page 199 Increasing Ways to Connect......Page 201 Signing Off......Page 204 A......Page 206 C......Page 207 F......Page 208 M......Page 209 P......Page 210 S......Page 211 X-Y-Z......Page 212

The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results!

In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.

Coverage includes

• Learning from the pioneers and avoiding beginner’s mistakes

• Developing a winning Facebook marketing strategy

• Establishing a presence that starts working fast and grows with you

• Designing Facebook ads that drive more clickthroughs at lower cost

• Using Facebook Connect and Live Stream Box to reach customers outside Facebook

• Monitoring what customers are saying about you in real-time

• Communicating more powerfully with widgets and Apps

• Addressing privacy concerns

• Building communities that promote loyalty and innovation

• Using Sweepstakes and other traffic builders

• Mastering advanced Facebook marketing tips, tricks, and hacks

• Preparing for the future of Facebook

The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results! In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn't hype: It's actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You'll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success. Coverage includes • Learning from the pioneers and avoiding beginner's mistakes • Developing a winning Facebook marketing strategy • Establishing a presence that starts working fast and grows with you • Designing Facebook ads that drive more clickthroughs at lower cost • Using Facebook Connect and Live Stream Box to reach customers outside Facebook • Monitoring what customers are saying about you in real-time • Communicating more powerfully with widgets and Apps • Addressing privacy concerns • Building communities that promote loyalty and innovation • Using Sweepstakes and other traffic builders • Mastering advanced Facebook marketing tips, tricks, and hacks • Preparing for the future of Facebook "In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn't hype: It's actionable information based on the real experiences of companies and individuals who've used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You'll discover the latest tools and Facebook Apps-and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success."--Jacket From dorm room to boardroom : the Facebook phenomenon Getting around Facebook : the basics Establishing a corporate presence Extending Facebook into the interwebs : Facebook connect and live stream Box Facebook advertising and why you should be using it Extending the experience with Facebook apps Addressing privacy concerns Developing a Facebook marketing strategy Using facebook to develop communities Best in class Become a ninja : tips, tricks, and hacks Shaking the crystal ball : what's next for Facebook. Filled with case studies on how a business can use Facebook to market its products and services, this book provides specific details and tips, as well as relevant and incisive case studies from known brands, for launching marketing campaigns. Now updated, this work has been completely rewritten to reflect the major changes in Facebook in the last year, including Facebook Connect and Live Stream Box.