Facebook ads for Contractors (2019)

From roofing businesses and HVAC specialists to carpet cleaners, restoration pros, and everything in between. All of them are crushing it with Facebook ads. And the best part is... There’s a proven 4-step game plan we follow that’s responsible for 99% of their success, and you’re going to know how to implement it yourself by the time you’re done reading this eBook. If you’ve been meaning to kick your marketing efforts into high gear but just don’t know where to start... ...then this Facebook advertising for contractor’s strategy is going to have you looking like Tim Allen on cloud nine. Keep that notepad close...you’re going to need it. Step #1: Create A compelling offer 2 High Value 4 Low friction 5 Attracts the right prospect 6 Step #2: Find the Right Audience 8 Step #3: Craft an awesome Facebook ad 13 Ad types 14 Banner ads 14 Lead ads 15 Carousel ads 16 Videos & Slideshows 18 Types of Facebook Ads for Contractors (Based on objectives) 19 If You Want to Get More... Website Visits in Your Service Area 21 If You Want to Get More...Website Conversions 23 If You Want to Get More...Facebook Business Page Likes 25 If You Want to Get More...Likes on Your Posts 26 Ad Placement 27 Setting a Budget and Schedule 30 How do you decide how much to spend? 32 Ad Copy 35 Attention/Awareness 36 Interest and Desire 37 Action 38 Step #4: Retarget the heck outta lost traffic 39 Special Offer 39 Want to work with me? 39 Special Offer 39 Concluding Remarks 39