Exploring the Dynamics of Consumerism in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-services)

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers. Title Page......Page 1 Copyright Page......Page 2 Book Series......Page 3 Editorial Advisory Board and List of Reviewers......Page 5 Table of Contents......Page 6 Detailed Table of Contents......Page 9 Preface......Page 15 Acknowledgment......Page 23 Chapter 1: A Conceptual Overview of Consumer Behavior in the Contemporary Developing Nations......Page 24 Chapter 2: Measuring Consumer Behavior Using Neuroscience Methods in Marketing......Page 54 Chapter 3: Country-of-Origin Effect and Consumer Ethnocentrism......Page 76 Chapter 4: Perfume Consumption in India......Page 99 Chapter 5: Regulatory Challenges in Sub-Saharan Africa and Marketing Malpractices of “Big” Tobacco......Page 124 Chapter 6: The New Consumers of India......Page 147 Chapter 7: Celebrity Credibility Influence on Cosmetic Product Purchase Intention......Page 176 Chapter 8: The Effect of Celebrity Endorsements on Consumers' Buying Behavior in South West Nigeria......Page 199 Chapter 9: Social Class and Consumer Behavior in Sub-Saharan Africa......Page 218 Chapter 10: Place Consumption......Page 241 Chapter 11: Facilitating Consumers' Adoption of E-Government in South Africa......Page 266 Chapter 12: The Impact of Human Values and Knowledge on Green Products Purchase Intention......Page 289 Chapter 13: Expanding Research Agenda for Sustainable Consumption and Social Institutions......Page 307 Chapter 14: Marketing Solar Energy in Ghana......Page 324 Chapter 15: Market Relational Mediation Practices......Page 344 Chapter 16: Consumerism and Entrepreneurial Opportunity......Page 362 Compilation of References......Page 379 About the Contributors......Page 444 Index......Page 449 "This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these nations"--Provided by publisher