Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more ... But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don't hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career. Title Copyright Contents Foreword Acknowledgments What Is Expert Secrets? Introduction The Two Types of Expert Businesses SECTION ONE: CREATING YOUR MASS MOVEMENT Secret #1 The Charismatic Leader / Attractive Character Secret #2 The Cause Secret #3 The New Opportunity Secret #4 The Opportunity Switch SECTION TWO: CREATING BELIEF Secret #5 The Big Domino Secret #6 The Epiphany Bridge Secret #7 The Hero’s Two Journeys Secret #8 The Epiphany Bridge Script Secret #9 False Belief Patterns Secret #10 The 3 Secrets SECTION THREE: YOUR MORAL OBLIGATION Secret #11 The Stack Slide Secret #12 The Perfect Webinar Secret #13 The One Thing Secret #14 Breaking and Rebuilding Belief Patterns Secret #15 The Stack Secret #16 Trial Closes SECTION FOUR: THE FUNNELS Secret #17 The Perfect Webinar Model Secret #18 The 4-Question Close (For High-Ticket Offers) Secret #19 The Perfect Webinar Hack Secret #20 Email Epiphany Funnels Secret #21 Epiphany Product Launch Funnels SECTION FIVE: WHAT’S NEXT? Secret #22 Fill Your Funnel Conclusion:Your Invitation References "Best book ever for marketing your business. And not just for online marketing. This book goes into so much detail and is perfect for any business. How to tell stories to make sales. How to be the EXPERT in your Niche."