Experiences : the 7th era of marketing : how business will be transformed in a new era of marketing - led by storytellers and powered by remarkable, content-driven, customer experiences

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of "better practices" that weave together both the "why" and the "how" of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow's marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today's business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there. (back cover). How Business Will Be Transformed In A New Era Of Marketing; Led By Storytellers And Powered By Remarkable, Content-driven, Customer Experiences.