Executive Writing Skills for Managers: Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships (Better Business English)

non-native English Speakers Know The Importance Of English Writing Skills To Their Career Development. They May Feel Worried That Asking For Help Would Expose A Weakness Or Lack Of Confidence. they May Feel Embarrassed About Getting Things Wrong, And About Coming Over As Ill-educated And Unprofessional. They Know That, Unlike Speech, The Written Word Can Be Unforgiving If One Gets It Wrong. executive Writing Skills For Managers Focuses On Writing As A Key Business Tool And Deals With The English Writing Skills Needed To Keep One’s Career Rising. Title page......Page 4 Copyright ......Page 5 Dedication......Page 6 Table of contents ......Page 8 Preface......Page 12 Introduction......Page 18 Defining readers, customers and audience......Page 20 Cross-cultural differences in writing......Page 21 Office guidelines and house style can help......Page 24 The four-way mirror approach......Page 28 Writing for exporting......Page 31 One-upmanship......Page 33 Your checklist for action......Page 36 English as the language of the boardroom......Page 38 Helping you communicate across borders without building frontiers......Page 39 Help your staff......Page 44 Diversity in writing: key points to consider......Page 46 Your checklist for action......Page 48 Why we write in business......Page 50 Effect on performance......Page 52 The Word Power Skills system: four easy steps to success......Page 53 Correct for purpose: your mission, vision and values......Page 55 Quality in business English......Page 57 Accountability......Page 60 Your checklist for action......Page 61 The importance of Word Power Skills 2.0......Page 62 How you view readers......Page 63 Constructions that may confuse your readers and customers......Page 64 Simplicity can impress......Page 66 Writing customer service......Page 67 Dealing with written complaints......Page 75 Your checklist for action......Page 79 Identify the right words for today......Page 80 Sometimes you need to ‘unlearn’ things......Page 83 The i-generation: the impact on writing......Page 84 Updating......Page 85 Correct timing......Page 86 Your checklist for action......Page 87 What does this mean?......Page 88 Complex writing isn’t always apt – or clever......Page 89 Sense or nonsense......Page 91 Good transitions improve fluidity......Page 92 English dictionary syndrome......Page 93 Write a brief before you commit to action......Page 94 When acronyms can become the problem......Page 96 Your checklist for action......Page 98 The mechanics of writing: how signposting will help......Page 100 Reports and executive summaries......Page 102 Manuals and instructions......Page 103 Agendas, meeting notes and minutes......Page 105 Converting speech into writing......Page 109 Writing recruitment campaigns......Page 112 Outsourcing your business English writing......Page 114 Your checklist for action......Page 115 ‘People’ words and change......Page 118 Jargon, including management speak and legalese......Page 121 Use the right words to motivate......Page 125 Burying good news......Page 128 Your checklist for action......Page 130 Setting standards: corporate policy......Page 132 How e-mails can impede performance......Page 134 Tone and etiquette......Page 136 Text messages: not always appropriate......Page 138 The politics of address lists......Page 139 Prioritizing urgency......Page 143 Mistakes in others’ e-mails......Page 144 E-mail writing skills in spoken skills environments......Page 145 Your checklist for action......Page 146 How to give feedback in English......Page 148 Feedback ratings: other differences......Page 152 Your checklist for action......Page 155 Conclusion......Page 156 Executive Writing Skills for Managers focuses on writing English for international business as a key business and management tool for native and non-native speakers alike.