Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries (Routledge Communication Series)

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods. "This volume provides the definitive analysis of findings from the groundbreaking Excellence Study - the comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Updating the general theory of the management role of public relations and its value to an organization, researchers Larissa A. Grunig, James E. Grunig, and David M. Dozier present both quantitative and qualitative research results from their 15-year study of 300 organizations in the United States, Canada, and the United Kingdom, providing additional details and statistical analyses beyond the scope of previously published reports.". "This volume defines public relations as a management function and its role in strategic management, then develops a comprehensive theory of communication management. Covering such topics as models of public relations, public relations roles, employee communication, and activism, Excellent Public Relations and Effective Organizations puts forth new theoretical approaches to PR study, and provides through treatment of the full range of factors that lead to excellence in public relations.". "This volume is intended for public relations scholars, applied researchers, students, and informed professionals who know the value of research in developing the public relations profession. It will be appropriate for advanced undergraduate and graduate courses in public relations management and communication management."--BOOK JACKET.

The authors (all from the academic field of communications) analyze the findings of the "Excellence Study," commissioned by the International Association of Business Communicators Research Foundation. Having reviewed the literature on public relations, the authors constructed a theory of how communications professionals add value to an organization and conducted a survey to test the theory. They argue that the study shows that communication functions should be integrated into a single department within organizations and that organizations that communicate with activists develop a competitive advantage over others. Annotation c. Book News, Inc., Portland, OR

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The authors (all from the academic field of communications) analyze the findings of the "Excellence Study," commissioned by the International Association of Business Communicators Research Foundation. Having reviewed the literature on public relations, the authors constructed a theory of how communications professionals add value to an organization and conducted a survey to test the theory. They argue that the study shows that communication functions should be integrated into a single department within organizations and that organizations that communicate with activists develop a competitive advantage over others. Annotation c. Book News, Inc., Portland, OR (booknews.com)

"This volume is intended for public relations scholars, applied researchers, students, and informed professionals who know the value of research in developing the public relations profession. It will be appropriate for advanced undergraduate and graduate courses in public relations management and communication management."--Résumé de l'éditeur