مدل شواهدمحور: ایجاد محصولات با تأثیر بالا در مواجهه با عدم قطعیت

Research shows that most of what we build creates little or no value for our users and the business. To break away from this harsh reality, you need to adopt a different system, one that combines human judgment with evidence. In this book, Itamar Gilad presents an actionable model to bring evidence-guided development into your organization. Combining tried-and-tested methods with tools created by the author, Evidence-Guided offers a systematic approach—the GIST model (Goals, Ideas, Steps, and Tasks)—to help you create high-impact products. You'll learn how to choose the right outcomes, prioritize ideas, build and learn at a fast pace, and collaborate more effectively with teammates, managers, and stakeholders. The book provides principles, models, tools, and processes, all demonstrated through real-world examples and infused with nuance gained through years of practice. The methods presented in Evidence-Guided can be used by individual contributors, team leads, and managers. They apply to companies of all sizes and life stages. If you’re looking to build high-impact products, this book is for you. About the Author Itamar Gilad is an internationally acclaimed author, speaker, and coach. He held senior product management and engineering roles for two decades at Google, Microsoft, and a number of startups. Since 2017, Itamar has been teaching and coaching evidence-guided product development to hundreds of companies and thousands of product people. He is the creator of the GIST model, the Confidence Meter, and other widely-used frameworks and tools. Itamar is a regular speaker at industry events, and he publishes a popular product management newsletter. Praise for Evidence-Guided In this must-read book Gilad offers a simple, yet powerful, blueprint for product development inspired by the scientific method. It will help you move away from opinions and politics and embrace evidence-based development. A critically important book for anyone designing and building products. — Nir Eyal, author of Hooked: How to Build Habit-Forming Products Itamar Gilad gives us the motivation and realistic processes that elevate product development from opinion-based to evidence-based, with real-world examples and experiences. — Ronny Kohavi, Best-selling author of Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, Evidence-Guided is a masterpiece, it shows how to gain confidence and hit your product goals to have impact in a systematic and empowering way. It brings together so many areas of best practice in a way that just makes sense. — Phil Hornby, Founder and product coach, for product people Contents Introduction: Why Evidence-Guided? Test Yourself Who Is This Book For? How to Use This Book Chapter 1: From Opinions to Evidence Opinion-Based Development Evidence-Guided Development The GIST Model The Tabbed Inbox The Elements of GIST Driving the Change Takeaways Chapter 2: Goals Evidence-Guided Goals Choosing the Most Important Outcomes The North Star Metric Finding Your North Star Metric The Most Important Goal Metrics Trees Goals Outside Your Metrics Trees Creating Alignment Outcomes-Based Leadership Takeaways Chapter 3: Ideas Most Ideas Are Not Good The Scientific Method Keeping Your Ideas in Order ICE Scores: Evaluating Ideas on Their Own Merit Impact Ease Confidence Banishing the Battle of Opinions Choosing among Multiple Ideas ICE Is Not Enough Takeaways Chapter 4: Steps Learning and Evidence-Guided Decisions Steps: The Discovery Engine of GIST The Chatbot and the Dashboard Validated Learning Choosing Steps Common Challenges with Evidence-Guided Development From Launch-and-Iterate to Build-Measure-Learn Takeaways Chapter 5: Tasks The Growing Divide Between Developers and the Business Building a Shared View of the World The GIST Board Managing the GIST Board Context, Not Requirements Planning and Executing Steps Connecting Steps with Agile Development Getting Everyone on the Same Page Looking at the Bigger Picture Takeaways Chapter 6: The Evidence-Guided Company The Story of AcmeInvoice Product Strategy Top Metrics and Metrics Trees Company Goals The Product Organization: Structure and Goals Managing Ideas Managing the Work: Steps, Tasks, and the GIST Board The Roadmap Evidence-Guidance in Your Company Takeaways Chapter 7: Scaling GIST GIST in Startups and Small Businesses GIST in Scale-ups/Midsize Companies GIST in Enterprises Getting Specific Takeaways Chapter 8: GIST Patterns GIST in Enterprise-Grade Products GIST in Business-to-Consumer and Business-to-SMB GIST in Internal Platform/Technology/Services Teams GIST in Multi-sided Marketplaces/Services GIST in Physical Products The Missing Piece Takeaways Chapter 9: Adopting GIST Common Adoption Challenges Driving the Change Meet the Protagonist of this Story Takeaways Endnote (and How You Can Help) What’s Next? Acknowledgments About the Author