Everybody wins : the story and lessons behind RE/MAX, the world's largest real estate company

An inside look at one of the world's most successful real estate companies RE/MAX was founded over 30 years ago in Denver, Colorado, based upon a revolutionary idea for a new system of selling real estate. Since then, RE/MAX has experienced over 380 straight months of explosive growth. In Everybody Wins, authors Phil Harkins and Keith Hollihan reveal how RE/MAX has achieved such phenomenal success by examining the company's strategy, culture, and leadership. Harkins -- with the full cooperation of RE/MAX -- led a research team that closely studied RE/MAX as well as comparable fast-growing companies. The team observed critical meetings, attended conventions, dug through historical archives, and conducted extensive interviews with more than 50 key RE/MAX leaders. The outcome is an insightful and engaging account of one of the world's most successful companies. Order your copy today.

"I firmly believe that the RE/MAX formula of everybody wins is applicable to all, whether starting a company, trying to grow a current business, helping a school or church, or even perhaps working the corridors of government. If our story helps you create a winning formula for your dream, then I eagerly open my arms and welcome you into the everybody wins family."

—RE/MAX chairman and cofounder Dave Liniger

From the Foreword

Everybody Wins is a detailed, compelling account of how RE/MAX grew into one of the largest real estate networks in the world. More than that, however, it provides firsthand lessons to leaders on how to drive growth in their own organizations.

Coauthors Phil Harkins and Keith Hollihan studied seven global companies and did a thorough case study of RE/MAX. They analyzed financial information of the companies and were given full, unrestricted access to RE/MAX files, information, and personnel. The result is a gripping, step-by-step inside story of one company's road to competitive mastery, with guidelines for emulating the positives while recognizing and sidestepping the roadblocks.

Valuable for all managing and leading organizations, Everybody Wins features:

• Guidance and ideas from colorful RE/MAX chairman and cofounder Dave Liniger, a high-impact leader cut from the same cloth as Sam Walton and Ray Kroc

• Hands-on techniques for leading an organization through tough times and actually moving ahead during low tide—when you can "see the rocks"

• Strategies for focusing all employees on a common goal, while still promoting and rewarding their entrepreneurial instincts

• A template for getting top-to-bottom employee involvement and developing a culture in which everyone both contributes ideas and carries the boxes

• Additional detailed case studies of six of today's top high-growth/high-impact companies—BMW, Canon, McDonald's, Nokia, Toyota, and Wal-Mart

Everybody Wins combines a full-color snapshot of one of today's most remarkable companies with an exhilarating, universally applicable template for breakthrough business success. At a time in which companies struggle to register consistent growth against what can seem like insurmountable odds, this entrepreneurial idea-book presents a model for turning bold innovation, constant improvement, hard-driving persistence, and genuine passion into unmatched success—not just for the founder or the officers but for customers, vendors, and all individuals who dedicate their professional lives to the company.

Soundview Executive Book Summaries

RE/MAX is now one of the largest real estate networks in the world. In Everybody Wins, executive coach and consultant Phil Harkins and business writer Keith Hollihan describe the important lessons about growth and leadership that can be learned from a company that has mastered its competitive environment and used an effective management strategy to weather tough times and come out on top. The authors also present detailed guidelines on how other companies can emulate the phenomenal success of RE/MAX as well as that of BMW, Canon, McDonald's and others. Copyright © 2005 Soundview Executive Book Summaries

The title of this 30-year history of the RE/MAX real estate firm is founder Dave Liniger's corporate philosophy: "Everybody wins." Liniger is a maverick, so even this authorized history is exciting and instructive. Authors Phil Harkins and Keith Hollihan assert that RE/MAX, "never experienced a month of negative growth," although they include sagas of near bankruptcies and other crises. The book focuses on absorbing storytelling, not statistics or metrics. It is organized mostly by theme, which blurs the chronology. The authors spin or dismiss any Liniger missteps, such as his "naïve" failure to keep up with payroll taxes. They praise him as bold and risk-taking, including the quixotic year he devoted to trying to fly a hot air balloon - the RE/MAX symbol - into the stratosphere. The book is readable, although sometimes a bit sweet and simple. And, the authors love clichés ("He put his head down and threw himself into the job" - ouch). Nevertheless, getAbstract.com cheerfully recommends this peppy saga. Managers will find it refreshing and instructive to read about people who attribute their success to loyalty, collegiality, hands-on leadership, and the ability to work and play hard, from each agent's office to the golf course and the boardroom

An inside look at one of the world's most successful real estate companies

RE/MAX was founded over 30 years ago in Denver, Colorado, based upon a revolutionary idea for a new system of selling real estate. Since then, RE/MAX has experienced over 380 straight months of explosive growth. In Everybody Wins, authors Phil Harkins and Keith Hollihan reveal how RE/MAX has achieved such phenomenal success by examining the company's strategy, culture, and leadership. Harkins -- with the full cooperation of RE/MAX -- led a research team that closely studied RE/MAX as well as comparable fast-growing companies. The team observed critical meetings, attended conventions, dug through historical archives, and conducted extensive interviews with more than 50 key RE/MAX leaders. The outcome is an insightful and engaging account of one of the world's most successful companies. Order your copy today.

RE/MAX was founded over thirty years ago in Denver Colorado based upon a revolutionary idea for a new system of selling real estate. Since then, RE/MAX has experienced over 380 straight months of explosive growth. This book will serve as a comprehensive picture of an amazing company, its colorful chairman Dave Liniger, and offer valuable business lessons from its "everybody wins core business principal The radical reward-sharing idea that over-turned an industry Anybody who said "yes" What business are we really in? One log makes a lousy fire Shackleton leadership Eagles don't flock Creating a pace-line project culture Soaring above the crowd.