مدیریت رویدادها، ویرایش دوم

Book by Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation Provides A-Z of the principles and practices associated with planning, managing and staging special events.