راهنمای عکاسی رویداد: چگونه از عکاسی مراسم جوایز، عملکردهای شرکتی و دیگر مناسبت‌های ویژه درآمد کسب کنیم

From parades, sporting events, and black-tie galas to political rallies, product-release parties, and anniversary celebrations, this is the definitive guide to event photography. With the recent advent of relatively inexpensive digital cameras, consumers are becoming increasingly proficient at capturing important moments on their own. In order to save their business and stay in front of the curve, professional photographers must proactively build their businesses by initiating new contacts, selecting the best equipment for each job, and enhancing their marketing and promotional skills. Detailed information on how to be successful before, during, and after the event—including proper professional etiquette, lighting and posing options, and snapping unobtrusive action shots—is included as well advice on working with both the images and client after a job. Contents......Page 6 Preface......Page 4 A Positive Outlook......Page 9 Web Site......Page 11 E-Mail......Page 12 Advertisements......Page 13 At an Event......Page 14 Failures......Page 16 Summary......Page 17 Web Sites......Page 18 Telephone......Page 21 On-Site Visits......Page 22 Support Information......Page 24 Follow-Up......Page 25 3. Equipment Requirements......Page 27 Medium Events......Page 28 Large Events......Page 30 Other Essentials......Page 34 Preparations......Page 35 Planning and Execution......Page 36 Anniversaries......Page 37 Bar and Bat Mitzvahs......Page 40 Birthday Parties......Page 41 Business Mixers......Page 42 Corporate Functions......Page 44 County Fairs and Local Events......Page 45 Festivals......Page 46 Galas......Page 48 Golf Tournaments......Page 50 Holiday Parties......Page 52 Military Ceremonies......Page 53 Parades......Page 58 Political Events......Page 59 Product Releases......Page 60 Retirement Parties......Page 61 Ribbon Cuttings......Page 62 Rodeos......Page 63 Sporting Events......Page 64 VIP Events......Page 67 Begin by Talking......Page 68 Have a Good Contract......Page 69 On-Site Strategy......Page 71 The Right Equipment......Page 73 Flash Equipment......Page 74 Camera Equipment......Page 75 Flash......Page 76 Common Problems with Flash......Page 80 7. Shooting for the Gold......Page 84 What Makes a Great Shot?......Page 85 What Makes an Outstanding Shot?......Page 86 Anticipating Action......Page 88 Ambushed!......Page 89 Dealing with Backgrounds......Page 90 Reflective Surfaces......Page 92 Can’t See You......Page 93 Dealing with Disasters......Page 94 After the Event......Page 95 Backup......Page 97 Different Shooting Style......Page 98 Generating Contacts......Page 99 Processing RAW Images......Page 100 Transmitting Images......Page 101 Picking the Right Ones......Page 103 Producing Proof Sheets......Page 104 Saving the Files......Page 105 You Print and Distribute......Page 106 Your Fulfillment Center Prints and Distributes......Page 107 Don’t Knock Your Competition......Page 108 Don’t Drink......Page 109 Don’t Flirt with the Guests......Page 110 Lose the Attitude......Page 111 Keep in Touch......Page 112 Effective Use of Your Images......Page 113 Building an Event-Specific Portfolio......Page 114 Expanding Your Client Base......Page 116 14. Conclusion......Page 117 Focus on What’s Available......Page 118 Take Your Time......Page 119 Frequently Used Terms......Page 120 Index......Page 124 "Event photography offers photographers a new stream of revenue. It also allows you to grow your business at your own speed; though you need some basic equipment to begin, you don't need to spend a lot of cash on equipment until you are ready to move on to the next level. This book outlines the critical steps you must take in order to build a thriving business. You'll learn how to find customers and initiate contact, select the best equipment for the job, and plan and execute the photographic capture of a wide variety of events-from anniversary photo shoots to business mixers, to ribbon cuttings and rodeos, to sporting and VIP events, and much more."--Publisher's website.