Event Management

What is an event? An event is an occurrence, usually a special occasion. It can be either "a thing that just happens"; or a "planned social or public occasion". An event is not always planned, but in the world of event management, the more planning that goes into an event, the smoother the event will run. Credits Preface CHAPTER 1 SCOPE AND NATURE OF EVENT MANAGEMENT Definition VARIABLES TYPES OF EVENTS The Impact of Events TIMELINES WHAT IS AN EVENT WORTH? WHAT MAKES SOMEONE A GOOD EVENT MANAGER? CHAPTER 2 DEVELOPING A CONCEPT AND PLANNING THE NEED EXPECTATION DETERMINATION DEVELOPING CONCEPTS THE STAKEHOLDERS PLANNING PROCESSES CHAPTER 3 ORGANISING THE RESOURCES REQUIRED LOCATION ORGANISING PHYSICAL RESOURCES AND SERVICES Financial Resources Managing Financial Resources Marketing Resources Outsourcing Resource Requirements CHAPTER 4 CATERING: FOOD AND DRINK DETERMINING FOOD AND BEVERAGE NEEDS CHOOSING A CATERER OTHER CATERING CONSIDERATIONS CHAPTER 5 PROMOTING AN EVENT MARKETING AN EVENT CASE STUDY - Marketing Strategy: Use of Public Parks and Gardens for Events TARGET MARKETING How to Determine the Target THE MARKETING MIX How to Promote a Private Event How to Promote a Public Event CHAPTER 6 MANAGING THE CLIENTELE ACCESSIBILITY QUEUING THEORY NEGATIVE SITUATIONS CONFLICT HANDLING TECHNIQUES DEALING WITH YOUR ANGER AND EMOTIONS CHAPTER 7 RISK MANAGEMENT, LEGALITITES AND CONTINGENCY PLANNING PLANNING FOR THE UNEXPECTED Risk Analysis Tools for identifying risks Negating Risk Contingency Planning LEGAL ISSUES INSURANCE SECURITY AT EVENTS CHAPTER 8 DELIVERING THE EVENT Some Things to Consider before Setting-Up Day AFTER THE EVENT CHAPTER 9 ORGANISING CELEBRATIONS AND PARTIES A Children’s Party A Wedding A Reunion A Street Party CHAPTER 10 ORGANISING EXHIBITIONS GUIDELINES FOR PLANNING A SHOW OR EXHIBITION CHAPTER 11 ORGANISING CONFERENCES AND SEMINARS Organising a Conference CHAPTER 12 WORKING IN THE EVENT INDUSTRY WHERE TO FROM HERE? Education JOB PROFILES APPENDIX DISTANCE LEARNING AND ONLINE COURSES E Books by John Mason and ACS Staff include: Printed BOOKS BY JOHN MASON USEFUL CONTACTS ACS GLOBAL PARTNERS SOCIAL MEDIA