Evaluation in Health Promotion: Principles and Perspectives (WHO Regional Publications European Series)

This book is the result of the WHO European Working Group on Health Promotion Evaluation, which examined the current range of qualitative and quantitative evaluation methods to provide guidance to policy-makers and practitioners. It includes an extensive compilation and discussion of the theory, methodologies, and practice of evaluating health promotion initiatives in Europe and the Americas. The book shows how a health promotion approach offers a comprehensive framework for planning and implementing interventions that can effectively address today's major health-related problems. The authors describe how good evaluations assist initiatives in achieving their goals, provide a wealth of guidance on how to undertake them, and call for greater investment in the evaluation of health promotion. This book includes a collection of papers on the theories, methodologies, and practice of health promotion initiatives in Europe and the Americas. The 23 chapters are: (1) "A Framework for Health Promotion Evaluation" (Irving Rootman, Michael Goodstadt, Louise Potvin, and Jane Springett); (2) "Beyond Process and Outcome Evaluation: A Comprehensive Approach for Evaluating Health Promotion Programmes" (Louise Potvin, Slim Haddad, and Katherine L. Frohlich); (3) "What Counts as Evidence: Issues and Debates" (David V. McQueen and Laurie M. Anderson); (4) "Participatory Approaches to Evaluation in Health Promotion" (Jane Springett); (5) "Transformative Alliance between Qualitative and Quantitative Approaches in Health Promotion Research" (Sylvie Gendron); (6) "Evaluation of Quality-of-Life Initiatives in Health Promotion" (Dennis Raphael); (7) "Economic Evaluation of Health Promotion" (Christine Godfrey); (8) "Health Promotion: Towards a Quality Assurance Framework" (Richard Parish); (9) "Investigating Policy Networks for Health: Theory and Method in a Larger Organizational Perspective" (Evelyne de Leeuw); (10) "Evaluating Community Health Promotion Programmes" (Louise Potvin and Lucie Richard); (11) "Evaluating Community Initiatives for Health and Development" (Stephen B. Fawcett, Adrienne Paine-Andrews, Vincent T. Francisco, Jerry Schultz, Kimber P. Richter, Jannette Berkley-Patton, Jacqueline L. Fisher, Rhonda K. Lewis, Christine M. Lopez, Stergios Russos, Ella L. Williams, Kari J. Harris, and Paul Evensen); (12) "Evaluating Health Promotion in Schools: Reflections" (Sarah Stewart-Brown); (13) "Evaluating Health Promotion Programmes in the Workplace" (Lindsay Dugdill and Jane Springett); (14) "Evaluation in Urban Settings: The Challenge of Healthy Cities" (Lisa Curtice, Jane Springett, and Aine Kennedy); (15) "Evaluating Healthy Public Policies in Community and Regional Contexts" (Alfred Rutten); (16) "Evaluation of Health Promotion Policies: Tracking a Moving Target" (Nancy Milio); (17) "Evaluation of Countrywide Health Promotion Policies: The Canadian Experience" (Reg Warren, Irving Rootman, and Rick Wilson); (18) "Health Impact Assessment as a Tool for Health Promotion and Population Health" (C. James Frankish, Lawrence W. Green, Pamela A. Ratner, Treena Chomik, and Craig Larsen); (19) "Social Capital: Evaluation Implications for Community Health Promotion" (Marshall W. Kreuter, Nicole A. Lezin, Laura Young, and Adam N. Koplan); (20) "Case Study: The Canadian Heart Health Initiative" (Sylvie Stachenko); (21) "Issues in Evaluating Mass-Media Health Communication Campaigns" (Vicki Freimuth, Galen Cole, and Susan D. Kirby); (22) "Investment for Health: Developing a Multifaceted Appraisal Approach" (Erio Ziglio, Spencer Hagard, and Lowell S. Levin); and (23) "Evaluation in Health Promotion: Synthesis and Recommendations" (Michael S. Goodstadt, Brian Hyndman, David V. McQueen, Louise Potvin, Irving Rootman, and Jane Springett). (Papers contain references.) (SM)