European airport retailing : growth strategies for the new millennium

The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues. Front Matter....Pages i-xii Airport Retailing in the Context of Airport Development....Pages 1-28 Airports and the Retail Industry....Pages 29-58 Retail Location, Planning and Design....Pages 59-91 Retail Marketing within the Airport Environment....Pages 92-127 Supply Chain Relationships within Airport Retailing....Pages 128-155 Human Resource Management Issues in Airport Retailing....Pages 156-179 Future Developments in Airport Retailing....Pages 180-195 Back Matter....Pages 196-211