اروپا در کنار دریا: تاریخ اقتصادی گردشگری انبوه در مدیترانه

Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area's economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world's most visited destinations. Flying Visits : The Growth Of British Air Package Tours, 1945-1975 / Peter Lyth -- The Transformation Of The Economic Model Of The Balearic Islands : The Pioneers Of Mass Tourism / Carles Manera And Jaume Garau-taberner -- Tourism And Business During The Twentieth Century In Greece : Continuity And Change / Margarita Dritsas -- The Development Of The Portuguese Hotel Business, 1950-1995 / Benedita Câmara -- Sending The Italians On Vacation : The Alpitour Group / Luciano Segreto -- Rimini : An Original Mix Of Italian Style And Foreign Models? / Patrizia Battilani -- The Expansion Strategies Of The Majorcan Hotel Chains / Antoni Serra -- The French Group Accor And Tourism Since 1967 : Business Tourism Without A Mass Tourism Strategy / Hubert Bonin -- Club Méditerranée, 1950-2002 / Ellen Furlough -- Tourism On The French Riviera / Philippe Mioche -- Tourism On The Costa Del Sol / Carmelo Pellejero Martínez. Edited By Luciano Segreto, Carles Manera, And Manfred Pohl. Includes Bibliographical References (p. 236-243) And Index. Flying visits : the growth of British air package tours, 1945/1975 / Peter Lyth The transformation of the economic model of the Balearic Islands : the pioneers of mass tourism / Carles Manera, Jaume Garau-Taberner Tourism and business during the twentieth century in Greece : continuity and change / Margarita Dritsas The development of the Portuguese hotel business, 1950/1995 / Benedita Cømara Sending the Italians on holiday : the alpitour group / Luciano Segreto Rimini : a mass tourism resort which based its success on an original mix of Italian style and foreign models / Patrizia Battilani The expansion strategies of the Majorcan hotel chains / Antoni Serra The French group Accor and tourism (since 1967) : business tourism without a mass tourism strategy / Hubert Bonin Club Møditerranøe, 1950/2002 / Ellen Furlough Tourism on the French Riviera / Philippe Mioche Tourism on the Costa del Sol / Carmelo Pellejero-Martønez.