Eurasian Business Perspectives: Proceedings of the 29th Eurasia Business and Economics Society Conference (Eurasian Studies in Business and Economics, 16/2)

This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm. Preface Eurasia Business and Economics Society (EBES) Contents Contributors Part I: Human Resources Management The Impact of Supervisor Support on Employee-Related Outcomes Through Work Engagement 1 Introduction 2 Theoretical Background and Hypothesis 2.1 Supervisor Support Relationship with Work Engagement 2.2 Work Engagement Relationships with Burnout and Absenteeism 2.3 The Moderating Role of Organization Values 3 Method 3.1 Sample 3.2 Procedure and Measures 3.2.1 Supervisor Support 3.2.2 Organizational Values 3.2.3 Work Engagement 3.2.4 Absenteeism 3.2.5 Burnout 4 Results 5 Discussion 6 Conclusion References Level of Similarity of Team Management with the Use of System of Organizational Terms 1 Introduction 2 Managerial Actions as a Model of Team Management 3 The System of Organizational Terms as a Methodology of the Research 4 Results of the Research 5 Conclusions References A Novel, Competency-Based Approach of the HRM-Related Definition of Talent: A Suggestion Based on Theoretical and Empirical Fi... 1 Introduction 2 Literature Review 2.1 Appearance of Competency-Based HRM in the Literature 2.1.1 Definition of Competency 2.1.2 Categories of Competencies, Competency Models 2.1.3 Competencies and Talent 2.2 What Is Talent? 3 Data, Methods, Analysis 4 Findings 4.1 Results Regarding RQ1: Articles with Explicit Talent Definitions 4.2 Results Regarding RQ2: Empirical Findings Based on a Hungarian Sample 5 Conclusions and Further Research Questions Appendix: The Classification of the Empirical Talent Definitions (n = 67) According to Gallardo-Gallardo et al. (2013) and Spe... References Part II: Management Crisis Management: The Perspective of Organizational Learning 1 Introduction 2 Crisis Management 3 Organizational Learning as Assumption Sharing 4 Enhancing Crisis Management 5 Conclusion References Standardization of Global Logistics Business Operations 1 Introduction 2 ISO 9001: Quality Management System 3 ISO 14001: A System of Environmental Management 4 ISO 45001: Occupational Health and Safety 5 ISO 22000: Food Safety Management System 6 ISO 26000: Social Accountability 7 ISO/IEC 27001: Information Security Management System 8 Conclusion References Can Performance Appraisal Satisfaction Improve Performance? A Study at Indonesian Universities 1 Introduction 2 Literature Review and Hypothesis Development 2.1 Performance Appraisal 2.2 Organizational Justice, Performance Appraisal Satisfaction, Performance 2.3 Trust, Performance Appraisal Satisfaction, Performance 2.4 Performance Appraisal Satisfaction and Performance 3 Methodology 3.1 Subject and Procedure 3.2 Measurement 3.2.1 Lecturers ́ Performance 3.2.2 Organizational Justice 3.2.3 Trust 3.2.4 Performance Appraisal Satisfaction 3.3 Data Analysis 4 Research Results and Discussion 4.1 Research Result 4.2 Discussion 5 Conclusion References Team Viability: Mission Impossible or Feasible? Threats for Team Viability in Contemporary Polish Organizations 1 Introduction 2 Team Viability: Literature Review 3 Research Methodology 4 Results 5 Conclusion References On the Issue of Implementation of Agile and Strategy as a Practice Mixed-Method in Strategic Planning 1 Introduction 2 Theoretical Foundation and Literature Review 3 Research Methodology 4 Data Collection and Data Analysis 4.1 Qualitative Exploratory Part 4.2 Case Study 4.3 Quantitative Exploratory Part 5 Discussion and Future Research 6 Conclusion References Business Model Analysis of Veterinary Clinic: The Case Study 1 Introduction 2 A Business Model Definition: Literature Review 3 Polish Veterinary Market and Veterinary Units 4 Results of the Veterinary Market Research 5 Business Model Canvas in Veterinary Unit: The Case Study 6 Conclusion References Is Higher Level of Trust in Organizations Always Positively Correlated with Higher Economic Results? Evidence from Estonian Fa... 1 Introduction 2 Theoretical Framework: Trust Effects on Economic Performance 3 Research Design 4 Results and Discussion 5 Conclusion Appendices Appendix 1: The Positive Impact of Trust on the Organization ́s Performance Appendix 2: The Basis of Grouping Companies According to the EMTAK Code References Ideologies at Work in Organizations: An Emerging Critical Perspective and Reflexive Research Agenda 1 Introduction 2 The Power of Ideologies: Ideologies of Power 2.1 Societal Perspectives: Ideologies and Interests 2.1.1 The Social Critique of Neoliberal Ideology 2.1.2 Ideologies as System Justification 2.1.3 Societal Ideologies and Structural Strains 2.2 Organizational Perspectives: Ideologies and Institutions 2.2.1 Technocratic and Socio-Ideological Management Control 2.2.2 Power and Involvement in Organizations 2.2.3 Ideologies as Managerial Rationalizers 2.3 Individual Perspectives: Ideologies and Identities 2.3.1 Psychodynamic Social Character Theory 2.3.2 Subjectification and Governmentality 2.3.3 The Self-Managing ``Entreployee ́ ́ 3 Research on Ideologies: Research as Ideology 3.1 Challenging Ideology through Denaturalization 3.2 Transcending Ideology through Reflexivity 3.3 Counteracting Ideology through Anti-Performativity 4 Conclusion References Contemporary Research and Analysis of Food Industry: Case of Russian Restaurant Business Network Branch 1 Introduction 2 Comparison of the Classic SWOT Model and Alternative Concepts 3 Methodology and Data Collection 4 Findings 5 Discussion and Conclusion References Quality Audit Indicators for Inbound Tourism: A Qualitative Study on Malaysian Travel Agencies 1 Introduction 2 Literature Review 2.1 Quality Audit Indicators in Tourism 2.2 Suitable Quality Audit Indicators for Local Travel Agency Operators 3 Research Methodology 4 Results and Discussion 4.1 Suitable Quality Audit Indicators for Inbound Tourism Travel Agency Operators 5 Conclusion and Recommendation References Part III: Marketing Supportive Elements of a Long-Term B2B Communication: The Case of a Norwegian SME 1 Introduction 2 Communication Process: Frame of References 2.1 Message 2.2 Channel 2.3 Feedback 3 Method 4 Findings 4.1 Message 4.2 Communication Channels 4.3 Feedback 5 Concluding Remarks References Differences in Consumer Behavior from the Viewpoint of Education and Gender 1 Introduction 2 Literature Review 2.1 Consumer Ethnocentrism 2.2 Consumer Materialism 2.3 Compulsive Buying 3 Research Methodology 3.1 Research Sample 3.2 Research Methods 4 Research Results 5 Discussion and Conclusion References Omnichannel Strategies Under the Marketing 4.0 Paradigm: Conceptual Structure and Current Applications 1 Introduction 2 Marketing Evolution from 1.0 to 4.0 2.1 Marketing 1.0 2.2 Marketing 2.0 2.3 Marketing 3.0 2.4 Marketing 4.0 2.5 The Rise of Omnichannel Marketing in the Digital Age 2.6 Literature Review of Omnichannel Marketing Strategy 3 Brand Examples Offering Omnichannel Experience in Marketing 4.0 3.1 De Facto 3.2 Teknosa 3.3 Ciceksepeti.com 3.4 Steve Madden 3.5 Starbucks 3.6 Disneyland 3.7 Macy ́s 4 Conclusions and Recommendations References The Relationship Between Logo Changes and Brand Equity in Creating Brand Awareness 1 Introduction 2 Literature Review 2.1 Brand 2.2 Brand Awareness 2.3 Brand Equity 2.4 The Role of Logo Changes and Brand Equity in Creating Brand Awareness 3 Conclusions References Framework of Marketing Performance Measurement and Management 1 Introduction 2 Literature Review 3 Methodology 4 Results of the Research 5 Limitation and Future Research 6 Managerial Implications 7 Concluding Remarks References Consumers ́ Influence in Online Social Networks Regarding Recycling Habits 1 Introduction 2 Literature Review on Recycling 3 Case Study 3.1 Assumptions 3.2 Data Collecting 3.3 Questionnaire Validation 3.4 Data Analysis 4 Conclusion References From the 4 Ps to 5 Ps: Prompt, a New Element for the Marketing Mix: A Specific Analysis of the Coffee Market: The Portuguese M... 1 Introduction 2 Theoretical Framework 3 Conceptual Model 4 Methods 5 Findings 6 Conclusion References An Investigation on Voluntary Simplicity Movement in the Context of Sustainable Consumption Behavior Against the Overconsumpti... 1 Introduction 2 Overconsumption and Conspicuous Consumption 3 Sustainable Consumption Behavior 4 Voluntary Simplicity and Voluntary Simple Lifestyle 5 Conclusion References Students ́ Perception of Quality in Higher Education: Evidence from the Polytechnic in Croatia 1 Introduction 2 Literature Review 3 Methodology and Results of Empirical Research 3.1 Methodological Framework of Research 3.2 Results of Empirical Research 4 Conclusion References Rationalization as New Trend in Food Behavior of Polish Consumers 1 Introduction 2 Data and Methodology 2.1 Data Collection 3 Empirical Results 3.1 Rationalization in Polish Consumers ́ Food Behavior 4 Discussion 5 Conclusions References