قوم‌نگاری و تعاملات شرکتی: تأملاتی بر تحقیق در و درباره شرکت‌ها (مطالعات در انسان‌شناسی عمومی و کاربردی، ۵)

4e de couverture : Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis ETHNOGRAPHY AND THE CORPORATE ENCOUNTER 2 CONTENTS 6 FIGURES AND TABLES 8 CHAPTER 1: INTRODUCTION 10 ENCOUNTERS WITH CORPORATE EPISTEMOLOGIES 48 CHAPTER 2: “MY CUSTOMERS ARE DIFFERENT!” 50 DOING ANTHROPOLOGY IN ORGANIZATIONAL CONTEXTS 68 CHAPTER 3: PARTICIPATORY ETHNOGRAPHY AT WORK 70 CHAPTER 4: WORKING IN CORPORATE JUNGLES 104 REFRACTIONS OF ANTHROPOLOGICAL WAYS OF BEING AND KNOWING 144 CHAPTER 5: WRITING ON WALLS 146 CHAPTER 6: THE ANTHROPOLOGIST AS ONTOLOGICAL CHOREOGRAPHER 167 CULTURE AND CORPORATE EPISTEMOLOGIES 192 CHAPTER 7: EMERGENT CULTURE, SLIPPERY CULTURE 194 ANOTHER LOOK: COMMENTARIES FROM CORPORATE RESEARCH AND THE ACADEMY 220 CHAPTER 8: INSIDER TRADING 222 CHAPTER 9: EMERGENT FORMS OF LIFE IN CORPORATE ARENAS 236 CONTRIBUTORS 248 INDEX 251