Escalation Of Commitment In Internationalization Processes: The Role Of Bounded Rationality In The Uppsala Model (mir Series In International Business)

Annotation This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research Front Matter ....Pages i-xvii Bounded Rationality and Internationalization Process Research: An Introduction (Björn Röber)....Pages 1-9 Rationality as the Basic Criterion for the Evaluation of Judgment and Decision-Making Processes (Björn Röber)....Pages 11-50 Escalation of Commitment in Internationalization Processes (Björn Röber)....Pages 51-111 Empirical Analysis of Escalation of Commitment in Internationalization Process Decision-Making (Björn Röber)....Pages 113-177 Disparity Between Theory and Practice in Internationalization Process Research: Lessons Learned (Björn Röber)....Pages 179-187 Back Matter ....Pages 189-194