Эпоха пропаганды: Механизмы убеждения повседневное использование и злоупотребление

Everyday we are bombarded by messages telling us what to buy, where to go, whom to vote for, and how to think. AGE OF PROPAGANDA is a brilliant, often witty, analysis of our message-laden world. Drawing on the history of propaganda, advertising, and modern research in social psychology, it takes an in-depth look at the use and abuse of persuasion in daily life. Completely revised and updated, this new edition covers: - such recent events as the 2000 presidential election campaign, and the Clinton/Lewinsky saga - the rise of talk radio - the false memory syndrome controversy - cult tragedies such as the Branch Davidian confrontation in Waco, Texas, Aum Supreme Truth in Japan, and Heaven’s Gate in California - the O.J. Simpson trial - the teen suicide and murder contagion that has culminated in events such as the Columbine "massacre" With a new chapter on how to protect yourself from unwanted propaganda, AGE OF PROPAGANDA reveals how manipulative messages work, how to deal with them sensibly, and how to use the tactics of persuasion wisely and effectively. Drawing on the history of propaganda and modern research in social psychology, this book reveals mass persuasion in action -- not just the tactics, but why they work so well, and how we can protect ourselves from manipulation. Shares findings from research on the effectiveness of various persuasive messages, provides an overview of what social psychologists and other investigators have learned about how people are persuaded, analyzes common propaganda tactics, and explains what people can do to limit the effects of propaganda in their lives An analysis of the use and abuse of persuasion in daily life, "Age of Propaganda" reveals how persuasion influences our behaviour, which propaganda strategies are most commonly used today, and why some techniques work better than others.