[Environmental Footprints and Eco-design of Products and Processes] Sustainable Luxury and Craftsmanship ||

This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship. Preface Contents About the Editors Jewellery Between Product and Experience: Luxury in the Twenty-First Century 1 Luxury: From Preciousness to Awareness 2 A Renewed Sustainable Tradition 2.1 Respecting Diversity and Traditions 2.2 Respecting People 2.3 Respecting the Environment 3 The Digital Shift: The Impact of Digital Technologies on Jewellery 4 The Power of Communication: From Exclusivity to Inclusion 4.1 Listening 4.2 Mutual Interest 4.3 Understanding and Acceptance 4.4 Changing an Attitude 5 Conclusions Bibliography Sustainable Luxury, Craftsmanship and Vicuna Poncho 1 Sustainable Luxury, Craftsmanship and Handcrafted Quality 1.1 Concepts and Thoughts 2 The Poncho 2.1 Introduction 2.2 The Poncho: History and Cultural Value 2.3 The Vicuña, A Sacred Animal 3 The Vicuña Poncho of Cooperativa Mesa Local Laguna Blanca 3.1 Laguna Blanca: What Is It? History 3.2 The Experience in Cusco 3.3 From the Heights of the Puna to New Mexico Collectors’ Market 3.4 Some Institutions and Organisations that Supported the Co-operative and Consolidated Its Entry into the International Market 4 Sustainable Luxury and Indigenous Production 4.1 Characteristics of the Social and Production Community Experience 5 Some Considerations and Conclusions References Unwritten: The Implicit Luxury 1 Introduction 2 Khipu 3 Bogolanfini 4 Felt 5 Why Non-verbal Textile Languages? 6 How Can Ancestral Cultures and Unwritten Languages Inspire the New Concept of Luxury? Bibliography The Artification of Luxury: How Art Can Affect Perceived Durability and Purchase Intention of Luxury Products 1 Defining Luxury 2 Luxury Consumption: Personal Versus Interpersonal Motives 3 The Luxury Dream and Scarcity 4 Luxury and Sustainability 5 The Growth of Luxury Market 6 The Challenges Posed by Luxury Growth and the Resolutive Role of Art 7 The “Art Infusion Effect” 7.1 How Product Type and Price Affect the Art Infusion Effect 7.2 Beyond Product Evaluation: How Art Affects Consumers’ WTP and Brand Extendibility 7.3 The Content-Independent Influence of Visual Art 7.4 The Role of Art Saliency in the Art Infusion Effect 8 A New Theoretical Model 9 Empirical Study 9.1 Procedure and Sample 9.2 Results 10 General Discussion References Lasting Luxury: Arts and Crafts with Xia Bu 夏布, a Traditional Handloomed Ramie Fabric 1 Lasting Luxury 2 Sustainable Luxury Materials 2.1 A Gift from Nature: Ramie 3 Ramie Fibre: A Luxury Vegan Silk 4 Xia Bu 夏布, a Handmade Fabric with Ramie 5 Ramie Raw Fibre Preparation 6 Xia Bu Yarns Preparation 7 New Luxury: Half Handmade Xia Bu 8 Environment Protection and Intangible Cultural Heritage from Chinese Government 9 Xia Bu Products 10 Hand-Loom Weaving 11 Embroidery 12 Semi-Handmade Xia Bu Bedding Set 13 Sustainability with Ramie/Xia Bu Projects 14 Mama Making Project in Rong Chang Village Luxury Craftsmanship as an Alternative to Building Social Fabric and Preserving Ancestral Knowledge: A Look at Colombia 1 Crafts and Indigenous Communities in Colombia 2 Colombia 3 Can Ancestral Crafts Flourish in a Capitalist World? 4 Sombrero Vueltiao, an Example of Cultural Appropriation 5 Globalization 6 Sustainable Luxury as a Vehicle to Savage Ancestral Crafts 7 El Cumare 8 Fabric in Guanga 9 Conclusions References Crafting Luxury with ‘More-ish’ Qualities at the YSL Museum: An Organic Approach 1 Introduction 2 Twisting Yves Saint Laurent’s Mark in Marrakech 3 Crafting Luxury, Berber Textiles and Brick Making 4 ‘More-ish’ Qualities 5 Brick-Trickery Craftwork at the Yves Saint Laurent Museum, an Organic Approach 6 Recrafting Amazigh Luxury References